Actionable Insights Newsletter – March 2024 Edition

This month we are featuring the full-funnel joint power of Performance PR for driving inspiration and our partner Levanta for tracking commissionable affiliate sales on Amazon.

According to our survey of 2,000 shoppers—mass media and popular online magazines, 62% are favored more than retail marketplaces when looking for shopping inspiration at the start of the customer journey. 37% of respondents report starting with popular magazines/mass media vs. 24% Search Engines and 21% Retail Marketplaces. Yet, 44% reported the leading destinations for purchase are marketplaces like Amazon.

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Best Affiliate & Partner Marketing Agency

Best Finance Partnership

Best Retail Partnership

Best Performance PR Campaign

Partnership of the Year

Best Full Funnel Strategy

Best Use of a Small Budget

We’re also delighted to announce that Gen3 Marketing’s very own Slavina Velinova has been nominated for the Affiliate Manager/Team of the Year category at the Rakuten Advertising European Golden Link Awards!

Actionable Insights Podcast

Missed our ASW panel discussion? Our special guests from Condé Nast and Third Love joined us for a recap of our highly acclaimed presentation.

Affiliate is no longer just for D2C brands! Learn more about the expanded Amazon Affiliate opportunities with Levanta.

Notable New Clients

Ready to join this notable list and boost your online sales?

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Where We’ve Been

Earlier this month, Nikki Yorgiadis, Gen3 Marketing’s head of Publisher Development, joined a live webinar by the Performance Marketing Association. The discussion centered on Buy Now Pay Later (BNPL) and its influence on the affiliate channel. Nikki and the panel explored BNPL’s identity, collaboration strategies, benefits of incorporating BNPL partners into affiliate programs, and offered best practices for effective partnership management.