Gen3 Distinguishes Itself at the US Partnership AwardsWe're thrilled to share that our Performance PR team emerged as one of the stars of the show at this year’s PI Live USA Partnership Awards held in Miami. We are incredibly proud of these accolades, which underscore...
Actionable Insights - March 26, 2024Episode Seventeen: Education, Understanding, and RewardUnlocking the Full Potential of Affiliate Partnerships.OverviewLisa Chaikin, Vice President of Marketing for Awin and ShareASale, joins Gen3 Marketing as a special guest on...
This month we are featuring the full-funnel joint power of Performance PR for driving inspiration and our partner Levanta for tracking commissionable affiliate sales on Amazon.According to our survey of 2,000 shoppers—mass media and popular online magazines, 62% are...
Actionable Insights - March 11, 2024Episode Sixteen: P is for PerformanceUnveiling Five Cutting Edge Strategies for Today’s Full Funnel PR.OverviewIn this special podcast episode, host Kerry Curran brings together the Affiliate Summit West Panel members for an...
Actionable Insights - March 05, 2024Episode Fifteen: Game Changing GrowthHow Amazon Brands Can Now Join Their DTC Peers to Benefit from Affiliate Publishers Relationships. OverviewIn this podcast, Rob Schab from Levanta discusses the evolution of affiliate marketing...
From inspiration to purchase, publishers of all types dominate the consumer journey. A diverse, customized publisher mix is the key to success. This month we're highlighting the importance of the full-funnel publisher mix and Gen3's publisher development team. We...
Actionable Insights - February 13, 2024Episode Fourteen: All About the ParnershipsThe Two-Way Street of Mutually Beneficial Relationships Driving Brand Success OverviewNikki Yorgiadis, Head of Gen3's Publisher Development team is the special guest for Episode 14....
P is for Performance The Gen3 Marketing team kicked off the year with a bang, at the Affiliate Summit West in Las Vegas. One of the standout features of the three-day expo was the expert panel discussion featuring Gen3 Marketing’s Chief Growth Officer, Kerry Curran,...
Seasons Greetings from the Gen3 Team To our valued partners and friends, we express our heartfelt gratitude for all we have achieved together in 2023, and we look forward to celebrating continued partnerships and shared successes in 2024 and beyond. 2023 proved to...
Actionable Insights - November 30, 2023Episode Thirteen: The Event of EventsOverviewIn this episode of Actionable Insights, Kerry Curran welcomes Heather James, the Event Director for Affiliate Summit, the world's largest event for the affiliate marketing industry. As...
Actionable Insights - November 22, 2023Episode Twelve: Planning to Pivot - Proactive and Reactive Strategies for Maximizing Holiday 2023OverviewIn this episode, titled "Planning to Pivot - Proactive and Reactive Strategies for Maximizing Holiday 2023," we are joined...
It's not too late for your Q4 sales! This month we're sharing hard-hitting, full-funnel, impactful tactics that you can still activate to maximize your holiday sales. Affiliate marketers can pivot quickly, expanding existing programs, launching new publishers, or...
Actionable Insights - November 14, 2023Episode Eleven: How to Align your Brand Strategy with Consumer Behavior to Drive SalesOverviewGen3 Marketing's special guest is Tiara Rea-Palmer, the Director of Partnerships at CouponFollow, with a wealth of experience in the...
Actionable Insights - November 6, 2023Episode Ten: Pay-per-outcome - The Seismic Shift in TV AdvertisingOverviewIntroducing episode ten of Gen3's "Actionable Insights" podcast featuring Vikki Danielson from TV Scientific. Discover how TV Scientific is revolutionizing...
This month we're highlighting our affiliate marketing expertise for the financial services industry.Today, our FinServ clients are generating 30-60% of new customer acquisition through the affiliate strategies managed by Gen3. Read on to learn more.Affiliates dominate...
Actionable Insights - October 17, 2023Episode Nine: Financial Services, Affiliate Strategies. Critical Factors for Success.OverviewIn episode nine, host Kerry Curran speaks with Todd Crawford, co-founder of Impact.com, discussing affiliate marketing in the financial...
Actionable Insights - October 10, 2023Episode Eight: The Intersection of Influencer and AffiliateTranscriptKerry Curran Hello, welcome to Actionable Insights, Gen3 Marketing's podcast bringing you insights and information that will help you with your performance...
Actionable Insights - September 28, 2023Episode Seven: Up-leveling your Affiliate StrategiesOverviewIn this episode of Gen3's Actionable Insight podcast series, Kerry Curran hosts Maura Smith, the CMO of Partnerize, to explore strategies for enhancing affiliate...