High Performance and High Demand
The reinvigorated, full-funnel potential of affiliate marketing
The affiliate marketing industry’s first multi-perspective channel research study examines affiliate marketing from the views of both consumers and brand advertisers and compares consumer reliance on affiliate placements against advertisers’ use of affiliate marketing in the omnichannel media mix.
High Performance and High Demand
The reinvigorated, full-funnel potential of affiliate marketing
The affiliate marketing industry’s first multi-perspective channel research study examines affiliate marketing from the views of both consumers and brand advertisers and compares consumer reliance on affiliate placements against advertisers’ use of affiliate marketing in the omnichannel media mix.
Consumer Shopping Insights
2,000 nationally representative North American consumers aged 18 and older
Brand Advertiser Insights
250 brand-side, senior-level performance marketers across a range of industries, including retail, CPG, financial services, and travel.
Industry Expert Insights
Qualitative interviews featuring prominent performance marketers representing top-tier brands, agencies, technology providers, and publishers.
There is a growing shift of investment into affiliate marketing; it’s hot right now. Those who haven’t done it yet want to get into it, those who are doing it understand its value. I think its potential is limitless. I almost see affiliate marketing seeping into all aspects or all marketing levers and tactics.
Typically, coupons and loyalty are seen as bottom-of-the-funnel, but how they’re positioned and viewed from an attribution perspective depends on the advertiser program, the objectives of that program, and where they’re at from a lifecycle perspective.
High Performance and High Demand Report: 5 Key Findings
It looks at how well businesses are aligned with these changing behaviors, the extent to which they are investing in the affiliate marketing channel, and the challenges that stand in the way of a more strategic and integrated approach.
Almost there!
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