Got “Lazy” Affiliates?

How do you diversify affiliate revenue and get publishers active? Chances are you don’t have “lazy” affiliates but rather a bunch of inactive or semi-active affiliates that need a little incentive to spark their true revenue potential. The benefit to motivating this group? It will help diversify the program’s revenue as it’s all too typical […]

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The Cookie Conundrum

Should you set a long-term cookie for affiliate tracking? If I had a penny for every advertiser that asked, “Should we reduce our cookie duration?” I would have an awful lot of pennies by now. I love getting this question, as it’s an easy one to answer and it almost never fails. The answer is […]

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Affiliate Marketing In A Mobile Commerce World

How Does Consumers’ Move To Mobile Affect Affiliate Marketing? The use of mobile phones and tablets is a growing trend, changing the way customers shop and interact with brands online. With the number of smartphone users rising in the U.S., it is not surprising that mobile commerce will grow almost three times faster than U.S. […]

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Gen3 Marketing Affiliate Clients Featured in Internet Retailer Top 500

Gen3 Marketing manages Affiliate Marketing accounts for 18 companies listed in Internet Retailer’s 2015 “Top 500 Guide.” BLUE BELL, Pa. – Internet Retailer’s highly anticipated 2015 “Top 500 Guide” is here, and of the 500 retailers named within its pages, 18 are clients of Gen3 Marketing, a digital marketing agency best known for its proficiency […]

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