Learn more about this new FTC rule and get expert insights on how publishers and affiliate marketers can ensure compliance.In August 2024, the Federal Trade Commission (FTC) introduced new guidelines aimed at curbing the rampant issue of fake reviews in digital...
Fueling Meaningful ConnectionsRakuten Optimism 2024 lived up to its promise of fostering ‘meaningful connections’ as Rakuten Rewards, Rakuten Advertising, and other Rakuten brands brought together over a thousand attendees in Carlsbad. The conference, which took place...
Discover how Performance PR transcends traditional public relations strategy. See award-winning case studies and learn how to tell if PPR can help your brand.Hello there! I’m Yesica Lepe, Director of Content Partnerships and a foundational force behind the Performance...
Nikki Yorgiadis joins the Performance Marketing Associations Webinar to discuss the rise of Buy Now Pay Later in AffiliateEarlier this month, Nikki Yorgiadis, Gen3 Marketing’s head of Publisher Development, participated in a guest panel for the Performance Marketing...
Gen3 Marketing is proud to announce our remarkable achievement of securing 10 nominations on this year’s US Partnership Awards shortlist.In March, as the affiliate marketing calendar progresses, the award season begins to gain momentum. Gen3 Marketing has received...
The annual conference, renowned as the largest performance marketing event, sets the tone for the affiliate marketing calendar, and this year was no exception.The Gen3 Marketing team kicked off the year with a bang, at the Affiliate Summit West in Las Vegas. One of...
We are thrilled to announce the much-anticipated return of Gen3's renowned networking event, PareshConnect, to kick off 2024 at the largest performance marketing conference, Affiliate Summit West, in Las Vegas!Reflecting on the success of 2023, PareshConnect marked...
For the eighth consecutive year, Gen3 Marketing is delighted to announce its inclusion among the top vendors in the affiliate marketing category in the Digital Commerce 360 2024 Leading Vendors Report. Formerly recognized as Internet Retailer, Digital Commerce 360...
High Performance and High Demand Report:5 Key Findings Pioneering new research from Gen3 Marketing explores North American consumer behavior, including where shoppers look for information, the sources they trust, and the importance of deals. It looks at how well...
As a blogger, monetizing your platform is a key consideration. Two popular methods for generating revenue are affiliate marketing and sponsored content.Both approaches offer unique benefits and considerations, making it essential to understand the differences and...
The team is thrilled to announce our upcoming participation at CJU23, set to take place in the beautiful city of Santa Barbara. As we eagerly anticipate this two-day event, we are excited to share details about our team members who will be attending and highlight a...
In the ever-changing world of digital marketing, affiliate marketing or performance marketing is a strategy that has consistently stood out as a powerful and low-risk way to drive sales and expand a brand’s reach.When executed effectively, the affiliate channel can be...
Coupon marketing is an excellent way to drive conversions for your business. In this guide, we walk you through how to build a successful coupon marketing strategy.In today's competitive market, consumer attention is the coveted prize. While coupons have emerged as a...
Is it worth the hype? In short: Yes! Learn what affiliate marketing is, how it works, and how you can get started with affiliate marketing in your business.You have a great product. A really great product. But the unfortunate truth is that simply having a great...
Learn about several affiliate marketing strategies that successfully guide buyers to your business, providing you with long-term sales and sustainable ROI. In the dynamic world of digital marketing, finding a strategy that truly pays off is like striking gold —and...
Affiliate marketing scams are on the rise. To protect yourself, you need to know how these scams work. Here’s what you need to know.Affiliate marketing has evolved beyond just referral links on blogs—it now includes brand ambassadors, affiliate networks, and...
Let these affiliate marketing examples inspire your next affiliate marketing campaign and help you drive higher ROI.Affiliate marketing is all around us. That Instagram post promoting a new ergonomic office space? That blog article with an embedded link to a product...
Blog PostAs affiliate marketing moves center stage, Gen3 Marketing’s novel research study examines the complete channel landscape, from consumer shopping behavior to advertiser activities – and provides actionable insights for brand and performance marketers to...