Marilyn Valace Joins Gen3 Marketing as Chief Sales Officer

Former impact.com, Pacvue and Pixis sales leader joins to deepen Gen3’s partnerships with the world’s leading brands

Marilyn Valace is an accomplished revenue executive with more than 20 years of experience building and leading high performing teams across affiliate & partnership marketing, marketing technology and SaaS. She will lead Gen3’s sales and new business strategy as the agency continues to grow its roster of top brands worldwide.

Marilyn has deep roots in the affiliate & partnership marketing industry, having spent 8 years at impact.com, where she played a key role in the company’s expansion across markets and building relationships with some of the world’s leading brands.  With a foundation in data & analytics, she brings a unique blend of analytical thinking, commercial strategy, and people focused leadership to building and scaling high performing organizations.

Throughout her career, Marilyn has been passionate about bringing talented people together, building trusted partnerships, and creating a culture where teams and clients thrive.  She brings a collaborative, customer focused approach to leadership, along with a strong belief in the power of affiliate & partnership marketing to drive meaningful business outcomes.

“Marilyn knows this industry from every angle. The service, the technology, the data and, most importantly, the brands,” said Michael Tabasso, CEO of Gen3 Marketing. “She has helped some of the world’s biggest brands grow through partnerships, and she leads with the same collaborative, client-first approach that defines Gen3. She is the right leader to grow our brand relationships.”

Valace’s appointment underscores Gen3’s commitment to partnering with the best brands in the world. For 20 years, Gen3 has built affiliate and partnership programs on long-term relationships, measurable performance and a deep understanding of each client’s business. Adding a Chief Sales Officer with Valace’s experience strengthens how Gen3 engages new brand partners and expands the value it delivers to existing ones.

As Chief Sales Officer, Valace will:

• Lead Gen3’s global sales and new business strategy
• Continue to build and further develop a high-performing sales organization
• Strengthen and expand Gen3’s relationships with leading brands across markets
• Bring data-driven insight to how Gen3 shapes full-funnel affiliate and partnership programs for new clients