Affiliate marketing delivers a 12:1 ROI. The channel has grown to a $71 billion market with a 14% compound annual growth rate. And yet it still captures just 11% of the average marketing budget, with only 38% of marketers calling it a priority for driving sales and...
Follower count says nothing about whether an influencer can actually sell your product. Here's what to vet for instead, and why it's worth paying for. At the front of every influencer pitch deck sits one enlarged number. 500K followers. 1.2M followers. 10M followers....
Traditional PR is good at getting a brand noticed. Performance PR gets that same coverage measured. Gen3's original consumer research found that mass media is favored 62% more than retail marketplaces when shoppers are seeking purchase inspiration, and 37% of...
A disconnect sits at the center of most digital media plans, and it costs brands revenue every quarter. Affiliate marketing is rated effective by 92% of companies. It receives 11% of the average performance marketing budget. For a channel delivering measurable,...
Learn how to track what AI assistants are saying about your company.Every day, millions of consumers turn to AI assistants to research products, compare brands, and make purchase decisions. They're asking questions like "what's the best CRM for a 50-person sales...
Why creator media is invisible to LLMs and discover how GEO optimization bridges the gap between influencer marketing and AI visibility.Influencers are shaping culture and consumer behavior like never before. Strangely, this behavior is hard to track on a dashboard as...
Learn how generative engine optimization fits into your existing SEO strategy, what to prioritize, and how to stay visible in both traditional and AI-driven search.Generative AI has changed how people find information. Platforms like ChatGPT, Claude, Google's AI...
Discover why micro and nano influencers are driving higher engagement and ROI in 2026.For years, influencer marketing followed one simple rule: bigger audiences meant better results. Brands invested heavily in celebrity creators and social media personalities with...
Learn how affiliate benchmarking reveals your true market position and unlocks data-driven strategy.Picture a typical monthly affiliate review. Revenue is up 28%. Commission costs ticked down a few points. You signed three new partners. The CMO nods. Everyone agrees...
Learn how B2B affiliate content strategies like long-form guides, tutorials, and product reviews help generate higher-quality leads and improve partner success.The traditional model of B2C affiliate marketing relies on tracking links to record sales from specific...
Discover why modern affiliate marketing requires an operating system, not just a dashboard.Affiliate marketing is no longer a supporting channel. It has become one of the fastest-growing segments of digital marketing spend, earning a larger share of budget and a...
An analysis of how fragmentation, AI, and MMM are reshaping affiliate measurement in 2026, and what brands must do to adapt.In 2026, affiliate marketing has run into an uncomfortable reality. On one hand, affiliate partnerships have never been more essential to the...
We review what still works for B2B brands along with ways to optimize the customer journey from an affiliate marketing perspective.B2B affiliate programs are changing fast. What used to be a simple traffic-to-lead model no longer reflects how B2B buyers actually...
The debate continues: Is AI a blessing or a threat to the affiliate world?On one hand, AI is making shopping faster, search results smarter, and product research more personalized. On the other hand, AI is changing how users discover content and, in some cases,...
Get your online store SEO, GEO, and AEO ready with this helpful checklist from a digital search expert.The ecommerce landscape is changing fast. Search engines now blend traditional ranking signals with AI-generated answers, localized results, and real-time product...
Fostering an environment where team members feel psychologically and emotionally safe leads to better marketing outcomes.As agency work environments grow more flexible, workplace culture must evolve as well. For agencies, like Gen3 Marketing, who strive to deliver...
Artificial Intelligence (AI) and voice commerce are changing the affiliate marketing channel. Learn how you can capitalize on the new opportunities offered by these technologies.Artificial intelligence and voice commerce are transforming how consumers discover and...
Understanding the timeline for SEO success is essential. We dive into a typical SEO timeline, detailing key factors that affect outcomes.Every business considering SEO services for their brand and website asks the same (very reasonable) questions: How long does SEO...