Blog PostIt goes without saying that no one saw this one coming."Back to School in a Pandemic" wasn't a blog post we would have foreseen needing to write a year ago, but we're here to help clue you in to how COVID-19 is shaping BTS trends—and what you can do to...
Blog PostTM+ campaigns can be a boon for advertisers. However, like any marketing technique, it takes a solid understanding to extract the maximum benefits.TM+, or "Trademark plus" is when publishers bid to use an advertiser's name plus another keyword. This usually...
Blog PostIt's all about BUZZ.Whether the marketing model is AIDA (Awareness - Interest - Desire - Action) or something more expansive, Gen3's experts are always focusing on lead generation at the top of the funnel, in the introducer phase. In this phase, it is crucial...