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Case Studies

118% Revenue Surge: Mastering Affiliate Diversification 

118% Revenue Surge: Mastering Affiliate Diversification 

118%Revenue goal achieved.79%Increase in revenue during placement periods.25%Improvement in ROAS.CHALLENGEA children's clothing brand faced a pivotal moment, aiming to expand their affiliate program. Relying heavily on their top 10 publishers for 91%...

Apparel Brand Affiliate Program – Excess Inventory

Apparel Brand Affiliate Program – Excess Inventory

ChallengeAn apparel brand was looking to liquidate products that were no longer in high demand. The brand inquired if Gen3 could help sell those products within a 30-day window through the affiliate channel.​ Gen3’s goal was to identify a daily deals site to work with...

Footwear Retailer​ Affiliate Program​

Footwear Retailer​ Affiliate Program​

ChallengeA footwear retailer sought to diversify their existing content by incorporating a wider range of user generated content. The brand was in search of a solution that could harness the influence of content creators to produce promotional content highlighting the...

Streaming Platform​ Affiliate Program

Streaming Platform​ Affiliate Program

ChallengeThe streaming platform and Gen3 team decided to take a radically new approach to the program overall. With an increased budget from the streaming platform’s side, it was decided to focus primarily on content publishers in promoting new releases with a...

Iconic Musical Equipment Brand’s Affiliate Program​

Iconic Musical Equipment Brand’s Affiliate Program​

ChallengeThe world’s most iconic trusted name in music's mission is to reach and serve players at every stage from new players to the world’s most acclaimed artists. For this campaign, the brand was looking to partner with musicians and creators to share a Series...

Sustainable Travel Brand Affiliate Program​

Sustainable Travel Brand Affiliate Program​

ChallengeTo compete with rival brands, our client needed to implement an upper funnel strategy to generate a consistent stream of traffic and increase brand exposure. This sustainable travel brand teamed up with Gen3 Marketing to get key content placements that would...

Sustainable Footwear Affiliate Program​

Sustainable Footwear Affiliate Program​

ChallengeA sustainable footwear company, grappled with underperformance in their affiliate marketing program. They struggled with limited strategic depth, compliance management, and a lack of comprehensive visibility into their account.​ ​SolutionGen3 Marketing...

Electronics Manufacturer Affiliate Program

Electronics Manufacturer Affiliate Program

ChallengeGen3 took over the management of an existing electronics manufacturer/retailer’s affiliate program, previously managed in-house, in 2018, which first launched on the Commission Junction network in early 2013. Though the program was showing consistent growth,...

Consumer Electronics Accessories Affiliate Program

Consumer Electronics Accessories Affiliate Program

ChallengeAmazon announced large reductions in the commission rates of its affiliate program. The slashed rates drastically reduced the earnings of sale-active publishers, with some product categories dropping commission rates by over 70%. To mitigate losses, websites...

Subscription Brand Gains 435% Increase In Enrollments

Subscription Brand Gains 435% Increase In Enrollments

6,059%Increase in year-over-year traffic. 1,001%Rise in year-over-year orders116%Growth in trafficCHALLENGEA subscription brand, seeking to revitalize their enrollments, faced the dilemma of a diminished affiliate marketing program. With most...

Jewelry Affiliate Program​

Jewelry Affiliate Program​

ChallengeGen3 wanted to increase this ethically-sourced diamond jewelry business brand's awareness through Find Your Influence, a self-managed online portal that allows brands to connect with influencers and have their products placed.​ They selected to open an...

Paula’s Choice: A Turnaround Story

Paula’s Choice: A Turnaround Story

ChallengePaula’s Choice Skincare works with a big variety of publishers. With a focus on content publishers and influencers, they see value in working with all types of affiliates. However, Paula’s Choice was facing a rapidly fading affiliate program. Having had a...

Home Depot: Driving Affiliate Revenue Growth with a Flat Budget

Home Depot: Driving Affiliate Revenue Growth with a Flat Budget

ChallengeHome Depot came to Gen3 with a simple, yet difficult, challenge — Develop a program that could support revenue growth with 0% budget growth YoY.ActionGen3 developed a 4-pronged approach to cost-savings:1. Restructured the baseline, moving to a tiered...

Lorex: Orchestrating 200% Growth with Deep Dive Analysis

Lorex: Orchestrating 200% Growth with Deep Dive Analysis

ChallengeLorex is a provider of security camera systems for small businesses and consumer markets in North America and Europe. They came to Gen3 looking for general improvement in their affiliate program, hungry to garner more traffic and attention through affiliate...