ChallengeA footwear retailer sought to diversify their existing content by incorporating a wider range of user generated content. The brand was in search of a solution that could harness the influence of content creators to produce promotional content highlighting the...
ChallengeThe streaming platform and Gen3 team decided to take a radically new approach to the program overall. With an increased budget from the streaming platform’s side, it was decided to focus primarily on content publishers in promoting new releases with a...
ChallengeThe world’s most iconic trusted name in music's mission is to reach and serve players at every stage from new players to the world’s most acclaimed artists. For this campaign, the brand was looking to partner with musicians and creators to share a Series...
ChallengeTo compete with rival brands, our client needed to implement an upper funnel strategy to generate a consistent stream of traffic and increase brand exposure. This sustainable travel brand teamed up with Gen3 Marketing to get key content placements that would...
ChallengeA sustainable footwear company, grappled with underperformance in their affiliate marketing program. They struggled with limited strategic depth, compliance management, and a lack of comprehensive visibility into their account. SolutionGen3 Marketing...
ChallengeGen3 took over the management of an existing electronics manufacturer/retailer’s affiliate program, previously managed in-house, in 2018, which first launched on the Commission Junction network in early 2013. Though the program was showing consistent growth,...
ChallengeAmazon announced large reductions in the commission rates of its affiliate program. The slashed rates drastically reduced the earnings of sale-active publishers, with some product categories dropping commission rates by over 70%. To mitigate losses, websites...
6,059%Increase in year-over-year traffic. 1,001%Rise in year-over-year orders116%Growth in trafficCHALLENGEA subscription brand, seeking to revitalize their enrollments, faced the dilemma of a diminished affiliate marketing program. With most...
ChallengeGen3 wanted to increase this ethically-sourced diamond jewelry business brand's awareness through Find Your Influence, a self-managed online portal that allows brands to connect with influencers and have their products placed. They selected to open an...
World Wide Stereo: A Budget-savvy Campaign that Draws in New Partners70%increase in YoY traffic contribution from content partners (From 25% to 45%)30%AOV (Average-Order-Value) increaseThe ChallengeWorld Wide Stereo (WWS) and one of their...
Paula's Choice: A Turnaround Story224%increase in traffic (clicks) for content partners209%YoY increase in content partner revenue28%YoY increase in 7-figure gross affiliate salesThe ChallengePaula’s Choice Skincare works with a big variety of...
Nutribullet: Building Content Partnerships to Drive Top-of-Funnel Engagement49%program clicks from content partners25%program sales from content partners10%ecommerce sales driven through the affiliate channelThe ChallengeNutribullet is one of the...
Home Depot: Driving Affiliate Revenue Growth with a Flat Budget68%Increase in revenue YoY69%Reduction in cost YoY45%ROAS increase YoYThe ChallengeHome Depot came to Gen3 with a simple, yet difficult, challenge — Develop a program that could support...
Lorex: Orchestrating 200% Growth with Deep Dive Analysis200%ROAS increase YoY213%Increase in 7-figure gross affiliate sales142%Increase in clicks YoYThe ChallengeLorex is a provider of security camera systems for small businesses and consumer markets...
FreshDirect: A Geo-targeted Loyalty Drives New Customer Growth169%YoY lift in total client sales171%YoY lift in new customer sales for a gross ROI of $12.50x66%YoY lift in sales by lapsed customers for gross ROI of $12.48xThe ChallengeFresh Direct is...
Chicco: A New Amazon PPC Approach Drives 10X Growth954%Increase in revenue per day1150%Increase in orders1000%Increase in overall performanceThe ChallengeChicco’s Amazon advertising program was showing limited growth in early 2019, and they asked...