How a targeted approach delivered significant growth and engagement in a competitive beauty market.

+52.7%
Revenue Increase (YoY)
+10.4%
Clicks Increase (YoY)
+44.6%
Orders Increase (YoY)
The Challenge
Expanding into a competitive retail market demands expertise that only years of proven success can provide. Drawing from a rich history of delivering impactful results, the Gen3 team brought its depth of knowledge and strategic insight to help a leading skincare brand amplify its presence in the Asian market.
The challenge was clear: resonate with the audience’s unique spending habits while increasing brand visibility and driving revenue through carefully tailored campaigns.
The Gen3 Approach
To tackle this challenge, the Gen3 team crafted a multi-faceted strategy designed to connect with the target demographic effectively. The approach involved:
- Leveraging Influencers: Partnering with influencers on the media platform to realign the brand narrative and engage directly with the platform’s predominantly Asian audience.
- Exclusive Offers: Creating and promoting product-specific campaigns, such as buy-one-get-one (BOGO) deals on key products, to drive purchases and reinforce brand value.
- Strategic Media Placements: Securing high-visibility spots within the platform’s website and app, ensuring the brand stayed front and center for consumers during critical shopping periods.
The Results
This tailored strategy delivered impressive results, achieving:
- Revenue Growth: A 52.7% year-over-year increase in revenue.
- Increased Engagement: A 10.4% increase in clicks compared to the previous year.
- Higher Sales Volume: A 44.6% increase in orders year-over-year.
- Enhanced Value Per Order: A 5.6% growth in the average order value.
The use of exclusive offers, like BOGO promotions for signature products, and securing consumer-facing media placements were key drivers in achieving these outcomes.
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