Blog PostEveryone understands what "buy now, pay later" means. It’s an idea that goes back millenia. The real question is why it’s back in the headlines and what that means for brands.The answer is the recent rise of third-party Buy Now/Pay Later platforms that allow...
Blog PostInfluencer marketing can be a powerful tool for increasing brand awareness and attracting engaged consumers.In order to make the most of your affiliate marketing efforts, it's important to understand \who influencers are and what they do. A recent definition...
Blog PostIt goes without saying that no one saw this one coming."Back to School in a Pandemic" wasn't a blog post we would have foreseen needing to write a year ago, but we're here to help clue you in to how COVID-19 is shaping BTS trends—and what you can do to...
Blog PostTM+ campaigns can be a boon for advertisers. However, like any marketing technique, it takes a solid understanding to extract the maximum benefits.TM+, or "Trademark plus" is when publishers bid to use an advertiser's name plus another keyword. This usually...
Blog PostIt's all about BUZZ.Whether the marketing model is AIDA (Awareness - Interest - Desire - Action) or something more expansive, Gen3's experts are always focusing on lead generation at the top of the funnel, in the introducer phase. In this phase, it is crucial...