Gen3 Marketing among Digital Commerce 360’s Leading Vendor Report for 8th Consecutive Year
For the eighth consecutive year, Gen3 Marketing is delighted to announce its inclusion among the top vendors in the affiliate marketing category in the Digital Commerce 360 2024 Leading Vendors Report.
Formerly recognized as Internet Retailer, Digital Commerce 360 boasts over 20 years of experience in ecommerce reporting, establishing itself as the global leader in retail and B2B ecommerce research and media. The evolution from a small, family-owned publisher in Chicago to a pioneering industry entity highlights its commitment to comprehensive ecommerce journalism and research. The rebranding in 2017 as Digital Commerce 360 reflects a full-circle approach and an expanded portfolio covering both retail and B2B industries.
Today, Digital Commerce 360 serves ecommerce professionals from over 150 countries and 45% of the Fortune 500.
Following the release of the news, Gen3 Marketing Co-CEO Mike Tabasso shared:
“Our repeat recognition as an affiliate marketing leading vendor is a true honor. The fact that more of the top 1000 online retailers choose Gen3 over any other affiliate marketing agency reflects our expertise and dedication to driving ecommerce business growth for our clients. As the affiliate and performance marketing landscape continues to evolve, we continue to be the partner more retailers trust for their revenue growth.”
Gen3 Marketing Secured Top Affiliate Marketing Agency Status in Digital Commerce 360’s 2024 Report.
The report also highlights positive trends in affiliate marketing, showcasing the industry’s effectiveness in technology investments for improving conversions and holds a strong position among the top five ecommerce technology budget priorities for the coming year.
These encouraging affiliate marketing trends align with Gen3’s first-to-market original research study on the reinvigorated full-funnel potential of affiliate marketing. An impressive 92% of surveyed companies agree that affiliate marketing is highly effective in achieving their business goals, with 62% planning to increase their affiliate marketing efforts over the next 12 months.
To view the 2024 Digital Commerce Top 1000 Leading Vendors Report: Click HERE
To Download a copy of Gen3 Marketing’s Original Research study: Click HERE
Gen3 Marketing (Gen3) stands at the forefront of global performance marketing, specializing in affiliate marketing, with nearly two decades of experience in developing full-funnel programs and implementing data-driven strategies for our clients. As the industry leader, Gen3 has established robust relationships with diverse partners, spanning mass media performance PR, and influencers, to traditional and non-traditional publishers. The most awarded affiliate marketing agency, Gen3 has been named Agency of the Year 14 times, most recently by CJ 2022, Rakuten 2022, AWIN ThinkTank 2023, and recognized in 2024 for the 8th consecutive year by Digital Commerce 360 as a Leading Vendor to the Top 1000 retailers.
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