Actionable Insights - February 13, 2024Episode Fourteen: All About the ParnershipsThe Two-Way Street of Mutually Beneficial Relationships Driving Brand Success OverviewNikki Yorgiadis, Head of Gen3's Publisher Development team is the special guest for Episode 14....
Gen3 Marketing (Gen3) stands at the forefront of global performance marketing, specializing in affiliate marketing, with nearly two decades of experience in developing full-funnel programs and implementing data-driven strategies for our clients. As the industry leader, Gen3 has established robust relationships with diverse partners, spanning mass media performance PR, and influencers, to traditional and non-traditional publishers. The most awarded affiliate marketing agency, Gen3 has been named Agency of the Year 14 times, most recently by CJ 2022, Rakuten 2022, AWIN ThinkTank 2023, and recognized in 2024 for the 8th consecutive year by Digital Commerce 360 as a Leading Vendor to the Top 1000 retailers.
How a Strategic Content Focus Led to a Dramatic 82% Revenue Uplift
82%Increase in revenue quarter-over-quarter.55%Increase in year-over-year revenue in Q2, following a -16% decline in Q1.39%Increase in partner activation rates from Q1 to Q2.CHALLENGEIn a marketplace brimming with competition, a prominent children's...
Revolutionizing Affiliate Earnings: A Strategic Shift to Performance-Driven Commission Structure
$7,500Top affiliate's earnings growing from $2500.$150Earnings per order growing from $50.44.7%Month-over-Month affiliate commissions.CHALLENGEIn the competitive LLC & Business Formation sector, our client faced a dilemma. Their top affiliates, under...
Actionable Insights Newsletter – January 2024 Edition
P is for Performance The Gen3 Marketing team kicked off the year with a bang, at the Affiliate Summit West in Las Vegas. One of the standout features of the three-day expo was the expert panel discussion featuring Gen3 Marketing’s Chief Growth Officer, Kerry Curran,...
118% Revenue Surge: Mastering Affiliate Diversification
118%Revenue goal achieved.79%Increase in revenue during placement periods.25%Improvement in ROAS.CHALLENGEA children's clothing brand faced a pivotal moment, aiming to expand their affiliate program. Relying heavily on their top 10 publishers for 91%...
Impactful Resurgence in Fashion Retail: From In-House Management to 306% Yearly Growth
306%Growth in Year-over-Year performance on the first year.38%Year-over-Year growth on the second year, maintaining momentum.CHALLENGEA leading fashion apparel and footwear retailer faced the challenge of expanding their online presence and market...
Gen3 Marketing Shines at Affiliate Summit West 2024
The annual conference, renowned as the largest performance marketing event, sets the tone for the affiliate marketing calendar, and this year was no exception.The Gen3 Marketing team kicked off the year with a bang, at the Affiliate Summit West in Las Vegas. One of...
Clearance Mastery: Gen3 Catalyzes Apparel Inventory Liquidation with Stellar 984% YoY Sales Surge
945% Increase in daily revenue.1,006%Increase in clicks.1,150%Increase in orders.CHALLENGEA household baby and juvenile product brand enlisted Gen3 Marketing to launch an Amazon Advertising program aimed at increasing efficiencies and growing their...
Apparel Brand Affiliate Program – Excess Inventory
ChallengeAn apparel brand was looking to liquidate products that were no longer in high demand. The brand inquired if Gen3 could help sell those products within a 30-day window through the affiliate channel. Gen3’s goal was to identify a daily deals site to work with...