NewsBLUE BELL, Pa. – Gen3 Marketing (“Gen3”) is pleased to announce the acquisition of Optimus Performance Marketing (“Optimus-PM”). Based in Plymouth, UK and founded in 2006, Optimus-PM is an industry-leading affiliate marketing agency with an unparalleled reputation...
Blog PostEveryone understands what "buy now, pay later" means. It’s an idea that goes back millenia. The real question is why it’s back in the headlines and what that means for brands.The answer is the recent rise of third-party Buy Now/Pay Later platforms that allow...
Blog PostThe competitive landscape of the modern market is constantly changing. Big leaders can be swallowed up by scrappy start-ups at any moment, and customer loyalty can shift in the blink of an eye. Affiliate marketing provides a valuable bulwark against...
NewsBLUE BELL, Pa. – Gen3 Marketing has been shortlisted in three categories for the 14th Annual International Performance Marketing Awards, including “Best Agency,” “Best Managed Affiliate Programme,” and “Best Paid Search Campaign.” The International Performance...
Blog PostIt goes without saying that no one saw this one coming."Back to School in a Pandemic" wasn't a blog post we would have foreseen needing to write a year ago, but we're here to help clue you in to how COVID-19 is shaping BTS trends—and what you can do to...
Blog PostTM+ campaigns can be a boon for advertisers. However, like any marketing technique, it takes a solid understanding to extract the maximum benefits.TM+, or "Trademark plus" is when publishers bid to use an advertiser's name plus another keyword. This usually...
NewsGen3 is proud to be listed as a Platinum Agency Partner via the Rakuten Advertising Agency Program, awarded for our outstanding success in previous years. Per Rakuten, the title requires an “elite level of affiliate experience and dedication to manage and lead...
NewsBLUE BELL, Pa. – Gen3 Marketing (“Gen3”) is pleased to announce the acquisition of AffiliateManager.com and its paid search division, The Performance Company. Based in Orlando, Florida, AffiliateManager.com is a leading affiliate marketing agency serving clients...
NewsBlue Bell, PA – Gen3 Marketing (“Gen3”) is pleased to announce the acquisition of OPM Pros. Based in Montreal, Quebec, OPM Pros is a leading affiliate marketing agency serving clients across the U.S, Canada, and Europe. The acquisition combines two of the...