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Case
Studies

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Content-Centric Approach Overcomes Promotional Constraints

Content-Centric Approach Overcomes Promotional Constraints

OpportunityA strategy shift among a national children’s brand softened the available discounts used for the previous cadence of offers, which started to drive a YoY affiliate decline.​ The retailer was faced with promotional constraints which limited the number of...

Creating New Commission Structure to align Clients Goals

Creating New Commission Structure to align Clients Goals

ChallengeIntense competition in the LLC & Business Formation vertical led our client's top affiliates to consistently demand higher commissions, as competitors sought to lure them with higher rates. Despite our client offering a highly competitive commission rate...

In-House to Gen3 Managed Affiliate Program

In-House to Gen3 Managed Affiliate Program

ChallengeA children’s clothing brand was looking to grow and scale their affiliate program at a more efficient rate.​ A reliance was built on the brands top publishers, with 91% of the demand being driven tied to the top 10 publishers within the program. ​ With having...

Fashion Apparel & Footwear Existing Affiliate Program

Fashion Apparel & Footwear Existing Affiliate Program

OpportunityGen3 took over management of an existing retailer’s affiliate program, previously managed in-house.​ In order to meet this retailer’s aggressive program growth goals, and secure additional market share in an increasingly crowded online space, Gen3...

Household Baby and Juvenile Product Brand​

Household Baby and Juvenile Product Brand​

SituationGen3 Marketing launched an Amazon Advertising program in 2018 for this household brand. Limited growth in early 2019 had Gen3 seeking new ways to increase efficiencies, growing topline while sustaining/reducing costs.​ Though Amazon has been a strong reseller...

Apparel Brand Affiliate Program – Excess Inventory

Apparel Brand Affiliate Program – Excess Inventory

ChallengeAn apparel brand was looking to liquidate products that were no longer in high demand. The brand inquired if Gen3 could help sell those products within a 30-day window through the affiliate channel.​ Gen3’s goal was to identify a daily deals site to work with...

Footwear Retailer​ Affiliate Program​

Footwear Retailer​ Affiliate Program​

ChallengeA footwear retailer sought to diversify their existing content by incorporating a wider range of user generated content. The brand was in search of a solution that could harness the influence of content creators to produce promotional content highlighting the...

Streaming Platform​ Affiliate Program

Streaming Platform​ Affiliate Program

ChallengeBecause of the situation at hand, the Streaming platforms and Gen3 team decided to take a radically new approach to the program overall. With an increased budget from the Streaming platforms side, it was decided to focus primarily on content publishers in...

Iconic Musical Equipment Brand’s Affiliate Program​

Iconic Musical Equipment Brand’s Affiliate Program​

ChallengeThe world’s most iconic trusted name in music's mission is to reach and serve players at every stage from new players to the world’s most acclaimed artists. For this campaign, the brand was looking to partner with musicians and creators to share a Series...

Sustainable Travel Brand Affiliate Program​

Sustainable Travel Brand Affiliate Program​

ChallengeTo compete with rival brands, our client needed to implement an upper funnel strategy to generate a consistent stream of traffic and increase brand exposure. This sustainable travel brand teamed up with Gen3 Marketing to get key content placements that would...

Sustainable Footwear Affiliate Program​

Sustainable Footwear Affiliate Program​

ChallengeA sustainable footwear company, grappled with underperformance in their affiliate marketing program. They struggled with limited strategic depth, compliance management, and a lack of comprehensive visibility into their account.​ ​SolutionGen3 Marketing...

Electronics Manufacturer Affiliate Program

Electronics Manufacturer Affiliate Program

ChallengeGen3 took over the management of an existing electronics manufacturer/retailer’s affiliate program, previously managed in-house, in 2018, which first launched on the Commission Junction network in early 2013. Though the program was showing consistent growth,...