Actionable Insights Newsletter – November 2023 Edition
It’s not too late for your Q4 sales! This month we’re sharing hard-hitting, full-funnel, impactful tactics that you can still activate to maximize your holiday sales. Affiliate marketers can pivot quickly, expanding existing programs, launching new publishers, or updating campaigns in < 24 hours.
eMarketer and Insider Intelligence Feature Gen3’s Research
Gen3’s original research, was recently highlighted in Affiliate Marketing 2023 Stretching the Funnel to Find Growth. “Affiliate marketing can be used to drive results up and down the funnel. Affiliates are now looking past the bottom of the funnel.”
Boost AOV, Acquisition and Loyalty with Deals, Discounts, Coupons, Cashback, and Rewards
The Underestimated Customer Acquisition Power of Publishers Formerly Known as “Last-Click”
When asked, “Do you agree or disagree with these statements about online deals (discounts, coupons, cashback, loyalty rewards) when shopping?”, 2,000 respondents overwhelmingly agreed:
“But I don’t want coupon sites in my affiliate strategy”
Sound familiar? Historically, coupon sites got a bad rap, but they are not the nefarious publishers that brands often think they are. Maybe you think you would have received all of those sales anyway, but they are a critical asset in your full-funnel strategy.
When it comes to the shopper experience, coupon sites are full-funnel with 18% starting their journey on coupon sites, 34% and 37% respectively using them for research and consideration.
A strategic approach to couponing drives efficient new customer acquisition and increases your AOV without diluting your margins.
Check out 12 Ways to Supercharge Your Coupon Marketing Strategy, with tips on leveraging coupon sites to expand your customer base and increase loyalty.
Gen3’s Actionable Insights Podcast
We’ve got even more Q4 sales strategies and recommendations. Check out the Actionable Insights podcast for a variety of full-funnel opportunities, tips, and tactics for maximizing sales over the next six weeks and beyond!
Rakuten Advertising experts, Cary Pierce and David Gill, emphasize the importance of swift, reactive tactics for brands to navigate the holiday season.
Notable New Clients
The world’s largest gathering of affiliate marketers is back!
Affiliate Summit West returns to Las Vegas January 15-17, 2024! ASW has up-leveled the agenda with an advanced Commerce and Content track for senior-level brand-side advertisers. Gen3 subscribers can receive a 20% discount on the event by using the code GEN320 at checkout.