Gen3 Marketing Expands Executive Leadership to Support Continued Growth

Blue Bell, PA — Gen3 Marketing has announced two senior leadership appointments to support the company’s continued growth and innovation. Alex Czurylo joins as Chief Strategy & Operations Officer (CSOO), and Liz McCandless joins as Chief Financial Officer (CFO), effective September 15, 2025.

These appointments strengthen Gen3’s leadership across strategy, operations, technology, AI, finance, and human resources, reinforcing its position as a global leader in the digital marketing space.

Alex Czurylo, Chief Strategy & Operations Officer

As CSOO, Alex oversees Gen3’s affiliate, influencer, performance PR, and SEO/GEO offerings, driving the company’s operational, technological, and AI innovation.

He brings more than 20 years of affiliate and performance marketing experience, including leadership roles at Rakuten Advertising, where he led teams across analytics, data science, AI operations, publisher, creative, support, launch, and automation.

Liz McCandless, Chief Financial Officer

As CFO, Liz leads Gen3’s finance and human resources functions. She brings extensive experience in financial strategy and operational leadership across diverse industries and company sizes.

Throughout her career, Liz has guided finance teams through periods of growth and transformation, focusing on operational excellence and strategic partnership. Based in Blue Bell, PA, she has called the Philadelphia area home for over 12 years.

Together, Alex and Liz bring deep expertise and proven leadership to Gen3’s executive team, supporting the company’s continued global expansion and client success.

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