Gen3 Marketing Named Affiliate and Influencer Marketing Agency for Carter’s
Today we announce our partnership with Carter’s, the iconic children’s apparel brand trusted by families for generations.
Gen3 Marketing, a leading performance marketing agency specializing in affiliate and influencer marketing, today announced its partnership with Carter’s.
As part of the collaboration, Carter’s has selected Gen3 Marketing to manage and scale its affiliate and influencer marketing programs, with a focus on reaching modern families across the platforms, creators, and communities they engage with most. The partnership brings together Carter’s strong brand legacy with Gen3’s expertise in building measurable, consumer-centric performance strategies.
“We’re thrilled to partner with Gen3 as we continue connecting with families in the platforms and communities, they value most,” said Sarah Crockett, Chief Marketing Officer at Carter’s. “Gen3 has a proven ability to translate brand strategy into impactful, consumer-facing experiences, and we’re excited to scale that strength to deepen engagement and drive meaningful growth for Carter’s.”
Gen3 Marketing will oversee strategic program development, partner recruitment, optimization, and measurement across both affiliate and influencer channels. By integrating data-driven insights with authentic storytelling, the agency will help Carter’s expand its reach, strengthen customer relationships, and drive sustainable performance.
“As both a marketer and a mom, this partnership is especially meaningful to me,” said Brianne Schmidt, VP of Affiliate Marketing at Gen3 Marketing. “Carter’s has been a staple in my own home for years. We’re thrilled to bring Gen3’s performance expertise to such an iconic brand.”
This partnership represents Carter’s commitment to innovation in performance marketing and Gen3 Marketing’s continued leadership in helping brands connect with consumers in meaningful, results-driven ways.
About Gen3 Marketing
Gen3 Marketing is a global digital marketing agency and the largest standalone affiliate and partner marketing agency in the world. Brands partner with Gen3 for affiliate, influencer, paid media, SEO, and performance PR services designed to drive measurable growth. Headquartered in Blue Bell, Pennsylvania, Gen3 operates globally with more than 200 professionals across North America, Europe, and six continents.
About Carter’s
Carter’s is the leading brand of children’s clothing in North America, offering high-quality, thoughtfully designed apparel for babies and young children. With a legacy built on trust, comfort, and value, Carter’s continues to serve generations of families.
Gen3 Marketing (Gen3) is an award-winning global digital marketing agency, as well as the largest standalone affiliate and partner marketing agency in the world. Brands rely on Gen3 Marketing for innovative affiliate, influencer, paid media, and SEO services to grow their business using results-driven, data-oriented solutions. Headquartered in Blue Bell, Pennsylvania, Gen3 boasts a strong presence across the USA, Canada, and Europe with over 200 professionals spanning six continents.
