Gen3 Marketing Shortlisted for Four Categories at 2026 Partnership Awards

Gen3 Marketing, the world’s largest standalone affiliate and partner marketing agency, has been named a finalist in four categories at the 2026 Partnership Awards, taking place January 12, 2026, at Caesars Forum in Las Vegas during Affiliate Summit West. 

Held as part of Partnership Week, the awards recognize the most effective campaigns, agencies, and partnerships in affiliate and performance marketing. Gen3 is one of just 54 companies on this year’s shortlist, reflecting its leadership in affiliate, omnichannel, and Performance PR execution.

Gen3’s nominations span four categories:

• Best SMB Affiliate Campaign – Gen3 & Stealth Mode Three
  A CPA-only, partner-led approach that used hybrid placements and negotiated commissions to efficiently scale a low-awareness eCommerce brand without traditional media spend.
• Best Omnichannel Affiliate Strategy – Gen3 & TELUS
  An integrated strategy aligning affiliate, paid social, and category teams to optimize timing, extend rural reach, and exceed performance targets across new product lines.
• Best Performance PR Campaign – Gen3 & Good Chop
  A Performance PR program securing high-authority editorial coverage with NBCUniversal, Food Network, Apartment Therapy, Bon Appétit and others, blending seasonal relevance with SEO-driven outreach.
• Best Performance PR Campaign – Gen3 & Coop Sleep Goods
  A Prime Day pivot from flat-fee media to earned and CPA-based coverage, generating 62 placements across CNN, Forbes, BuzzFeed, Business Insider, Architectural Digest, and more while deepening creator partnerships.

Coop Sleep Goods is also shortlisted for Best Brand Awareness Campaign at the Hello Partner Global Performance Marketing Awards. Gen3’s Performance PR team has earned multiple gold, silver, and bronze awards in recent years and contributed Revolutionizing Brand Engagement with Performance PR, a research report by Gen3 Marketing with insights from Yesica Lepe and Jacob Crompton-Schreiber.