Gen3 Marketing Wins Best Full-Funnel Strategy at GPMA 2024
Celebrated as Best Full-Funnel Strategy in 2024, this campaign drove brand awareness and growth through strategic data use.
Gen3 Marketing received the award for “Best Full-Funnel Strategy” at the Global Performance Marketing Awards 2024 for a successful partnership with The Bouqs during the Mother’s Day season. The campaign focused on boosting brand awareness and driving repeat business for The Bouqs’ eco-friendly, farm-fresh floral arrangements.
The strategy involved targeted outreach after Valentine’s Day, increased engagement with top publishers, and the recruitment of new partners. Innovative tactics such as varied CPA levels for subscriptions, collaborations with “Buy Now, Pay Later” services, and flexible vanity codes were employed to enhance customer engagement.
Despite challenges like PR conflicts and budget limitations, the team navigated these obstacles through strategic communication and data-driven decisions. The campaign achieved significant growth, establishing The Bouqs as a leading choice for Mother’s Day gifts and demonstrating the effectiveness of a comprehensive full-funnel approach.
The judges commented:
“This is a brilliant example of a full-funnel strategy delivered through strong partnerships and a range of smart, innovative tactics to achieve goals.”
The Global Performance Marketing Awards 2024, held in association with ad4mat, celebrates excellence in performance marketing on a global scale.
Learn more about Gen3 Marketing’s affiliate marketing services.
About The Bouqs
The Bouqs is an online floral retailer offering eco-friendly, farm-fresh floral arrangements. Committed to sustainability and quality. The Bouqs connects customers with farms worldwide to deliver handcrafted bouquets for every occasion.
Gen3 Marketing (Gen3) stands at the forefront of global performance marketing, specializing in affiliate marketing, with nearly two decades of experience in developing full-funnel programs and implementing data-driven strategies for our clients. As the industry leader, Gen3 has established robust relationships with diverse partners, spanning mass media performance PR, and influencers, to traditional and non-traditional publishers. The most awarded affiliate marketing agency, Gen3 has been named Agency of the Year 14 times, most recently by CJ 2022, Rakuten 2022, AWIN ThinkTank 2023, and recognized in 2024 for the 8th consecutive year by Digital Commerce 360 as a Leading Vendor to the Top 1000 retailers.
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