The annual conference, renowned as the largest performance marketing event, sets the tone for the affiliate marketing calendar, and this year was no exception.The Gen3 Marketing team kicked off the year with a bang, at the Affiliate Summit West in Las Vegas. One of...
Kerry Curran is the Chief Growth Officer of Gen3 Marketing, the leading performance marketing agency specializing in affiliate marketing and performance PR. Kerry is responsible for elevating the agency’s global market presence and client base, which includes Fortune 500 retailers as well as international financial institutions. Kerry also hosts the Gen3 podcast, “Actionable Insights” where she interviews industry leaders with the goal of providing actionable recommendations to brand advertisers. A digital media industry veteran, Kerry brings nearly two decades of leadership experience in marketing, business development, and performance media strategy. Most recently, she spent more than a dozen years in various leadership roles across GroupM including Catalyst, Xaxis, and Nexus. Kerry lives in Newton, MA with her husband Mike, and children Rory and Orla.
High Performance and High Demand Report: 5 Key Findings
High Performance and High Demand Report:5 Key Findings Pioneering new research from Gen3 Marketing explores North American consumer behavior, including where shoppers look for information, the sources they trust, and the importance of deals. It looks at how well...
12 Ways to Supercharge Your Coupon Marketing Strategy
Coupon marketing is an excellent way to drive conversions for your business. In this guide, we walk you through how to build a successful coupon marketing strategy.In today's competitive market, consumer attention is the coveted prize. While coupons have emerged as a...
What is Affiliate Marketing & How It Works
Is it worth the hype? In short: Yes! Learn what affiliate marketing is, how it works, and how you can get started with affiliate marketing in your business.You have a great product. A really great product. But the unfortunate truth is that simply having a great...
11 Powerful Affiliate Marketing Strategies For Success
Learn about several affiliate marketing strategies that successfully guide buyers to your business, providing you with long-term sales and sustainable ROI. In the dynamic world of digital marketing, finding a strategy that truly pays off is like striking gold —and...
Influencer Marketing Strategy: The Definitive Guide
Ready to use influencer marketing to its fullest potential? In this guide, we’ll walk you through how to create a solid influencer marketing marketing strategy.Influencer marketing has been steadily growing in popularity and is now an essential part of digital...
Dangerous Affiliate Marketing Scams to Avoid
Affiliate marketing scams are on the rise. To protect yourself, you need to know how these scams work. Here’s what you need to know.Affiliate marketing has evolved beyond just referral links on blogs—it now includes brand ambassadors, affiliate networks, and...
19 Affiliate Marketing Examples To Inspire Your Next Campaign
Let these affiliate marketing examples inspire your next affiliate marketing campaign and help you drive higher ROI.Affiliate marketing is all around us. That Instagram post promoting a new ergonomic office space? That blog article with an embedded link to a product...
How to Build an Effective Affiliate Marketing Funnel
An affiliate marketing funnel is one of the most effective ways to attract leads and generate sales. Learn how to build a powerful funnel step-by-step.As the pace of online commerce accelerates, one channel stands out for its potential to drive performance-based...