Gen3 Marketing (Gen3) stands at the forefront of global performance marketing, specializing in affiliate marketing, with nearly two decades of experience in developing full-funnel programs and implementing data-driven strategies for our clients. As the industry leader, Gen3 has established robust relationships with diverse partners, spanning mass media performance PR, and influencers, to traditional and non-traditional publishers. The most awarded affiliate marketing agency, Gen3 has been named Agency of the Year 14 times, most recently by CJ 2022, Rakuten 2022, AWIN ThinkTank 2023, and recognized in 2024 for the 8th consecutive year by Digital Commerce 360 as a Leading Vendor to the Top 1000 retailers.
Jewelry Affiliate Program
ChallengeGen3 wanted to increase this ethically-sourced diamond jewelry business brand's awareness through Find Your Influence, a self-managed online portal that allows brands to connect with influencers and have their products placed. They selected to open an...
World Wide Stereo: A Budget-savvy Campaign that Draws in New Partners
ChallengeWorld Wide Stereo (WWS) and one of their manufacturing partners, Klipsch, released a pair of true wireless earbuds manufactured in partnership with McLaren for both premium sound quality and durability. WWS needed a budget-savvy plan for custom content to...
Paula’s Choice: A Turnaround Story
ChallengePaula’s Choice Skincare works with a big variety of publishers. With a focus on content publishers and influencers, they see value in working with all types of affiliates. However, Paula’s Choice was facing a rapidly fading affiliate program. Having had a...
Nutribullet: Building Content Partnerships to Drive Top-of-Funnel Engagement
ChallengeNutribullet is one of the leading innovators of the personal, single-serve countertop blender with over 50 million satisfied customers worldwide. In order to continue growth and maintain its competitive place in the market, Nutribullet needed help on multiple...
Home Depot: Driving Affiliate Revenue Growth with a Flat Budget
ChallengeHome Depot came to Gen3 with a simple, yet difficult, challenge — Develop a program that could support revenue growth with 0% budget growth YoY.ActionGen3 developed a 4-pronged approach to cost-savings:1. Restructured the baseline, moving to a tiered...
Lorex: Orchestrating 200% Growth with Deep Dive Analysis
ChallengeLorex is a provider of security camera systems for small businesses and consumer markets in North America and Europe. They came to Gen3 looking for general improvement in their affiliate program, hungry to garner more traffic and attention through affiliate...
FreshDirect: A Geo-targeted Loyalty Drives New Customer Growth
ChallengeFresh Direct is a popular food-delivery service in the United States that is geographically concentrated within a specific part of the country. The brand places a high focus on acquiring new customers, so the program is set up to commission on only new net...
Chicco: A New Amazon PPC Approach Drives 10X Growth
ChallengeChicco’s Amazon advertising program was showing limited growth in early 2019, and they asked Gen3 to address their growing concerns. The challenge was to seek new ways to increase efficiencies and grow the topline while sustaining and reducing costs....