Gen3 Marketing (Gen3) is an award-winning global digital marketing agency, as well as the largest standalone affiliate and partner marketing agency in the world. Brands rely on Gen3 Marketing for innovative affiliate, influencer, paid media, and SEO services to grow their business using results-driven, data-oriented solutions. Headquartered in Blue Bell, Pennsylvania, Gen3 boasts a strong presence across the USA, Canada, and Europe with over 200 professionals spanning six continents.
Actionable Insights - September 19, 2023Episode Six: Educating the C-SuiteOverviewIn this episode of Gen3’s Actionable Insights podcast series, Kerry Curran hosts Alexandra Forsch from Awin to explore the world of performance and affiliate marketing strategies aimed...
The team is thrilled to announce our upcoming participation at CJU23, set to take place in the beautiful city of Santa Barbara. As we eagerly anticipate this two-day event, we are excited to share details about our team members who will be attending and highlight a...
Actionable Insights - September 6, 2023Episode Five: What CMOs Get Wrong about Affiliate MarketingOverviewIn the latest instalment of the Gen3 Actionable Insights podcast series, Paul Tibbett, president of CJ discusses various aspects of affiliate marketing and what...
Actionable Insights - August 24, 2023Episode Four: Credit Cards & ComplianceOverviewTitled "Credit Cards and Compliance," host Kerry Curran speaks with Jason Steele, a renowned financial services writer and founder of CardCon, a conference for credit card...
This month, we introduce our pioneering original research paper and brand-new podcast series! Plus, Gen3 news and industry updates. Gen3's Pioneering State-of-Nation Report on the Affiliate Marketing IndustryWe recently launched our industry’s first multi-perspective...
Actionable Insights - August 16, 2023Episode Three: Presenting the ResearchOverviewThe third instalment of Gen3 Marketing’s Actionable Insights podcast series features Kerry Curran discussing Gen3’s original research paper presented at Affiliate Summit East. The...
Actionable Insights - August 1, 2023Episode Two: Behind the ResearchToday we are joined by Linus and Mike from London Research to explore the background of our first to market original research paper exploring the affiliate marketing landscape.TranscriptionKerry...
Blog PostAs affiliate marketing moves center stage, Gen3 Marketing’s novel research study examines the complete channel landscape, from consumer shopping behavior to advertiser activities – and provides actionable insights for brand and performance marketers to...
Actionable Insights - July 27, 2023Episode One: The Evolution of AffiliateIn the first episode, Kerry uncovers the ‘Evolution of Affiliate’ with special guests Michael McNerney, founder of Martech Record and Adam Weiss, former SVP of the Rakuten Affiliate Network....