Gen3 Marketing (Gen3) stands at the forefront of global performance marketing, specializing in affiliate marketing, with nearly two decades of experience in developing full-funnel programs and implementing data-driven strategies for our clients. As the industry leader, Gen3 has established robust relationships with diverse partners, spanning mass media performance PR, and influencers, to traditional and non-traditional publishers. The most awarded affiliate marketing agency, Gen3 has been named Agency of the Year 14 times, most recently by CJ 2022, Rakuten 2022, AWIN ThinkTank 2023, and recognized in 2024 for the 8th consecutive year by Digital Commerce 360 as a Leading Vendor to the Top 1000 retailers.
Actionable Insights - July 27, 2023Episode One: The Evolution of AffiliateIn the first episode, Kerry uncovers the ‘Evolution of Affiliate’ with special guests Michael McNerney, founder of Martech Record and Adam Weiss, former SVP of the Rakuten Affiliate Network....
Blog PostIn January, the industry gathered at Affiliate Summit West in Las Vegas. Fast-forward seven months, and with visits to various cities including Miami, London, and Chicago, as well as winning a prestigious Agency of the Year award along the way, Gen3 Marketing...
Amazon Prime Day 2023 (July 11-12, 2023) is quickly approaching, presenting a unique opportunity for brands to drive more sales, connect with customers, and give their brand an overall lift. But a question arises when considering Prime Day sales by brands: does...
Blog PostIt feels like a lifetime time ago when affiliate conferences had to pause due to the pandemic. Now, more than ever, people in this industry realize how essential these events are for building friendships and professional connections with networks, publishers,...
Blog PostThe publisher development department at Gen3 Marketing is a recent addition aimed to support and enhance the continuously growing nature of our agency. The department actively fosters and strengthens affiliate partner relationships by nurturing long-term...
Blog PostJuneteenth, first celebrated in Galveston, Texas, on June 19, 1865, marks the freedom of enslaved people after the U.S. Civil War and President Abraham Lincoln's Emancipation Proclamation. For 157 years, African American communities have embraced this...
NewsWeather in the low 80’s, chilled networking vibes and two days of exquisite networking with thought leaders in the affiliate and partnership industry. PI Live arrives in Miami on April 2-4 with a full roster of expert panellists, the US Partnerships Awards, and of...
NewsGen3 Marketing Successfully Integrates Agencies, Introduces a Singular Brand BLUE BELL, Pa., February 1, 2023 (Newswire.com) - Gen3 Marketing, the largest independent affiliate marketing agency in the world, today announced the consolidation of all its agencies...
NewsFollowing the launch of impact.com’s Agency Partner Program, Gen3 Marketing have been awarded Diamond Level status, placing the Gen3 Group in the top tier level of this new initiative. The Agency Partner Program will provide agencies with referral opportunities,...