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Affiliate Marketing Posts

Partnership Marketing: The Ultimate Guide

Partnership Marketing: The Ultimate Guide

Partnership marketing is reshaping how brands scale reach, trust, and revenue. In this guide, we break down why it works, how to leverage it, and how to get it right.Partnership marketing has been a tactic since the rise of the internet and ecommerce in the late...

Affiliate Resilience: Thriving in an Economic Downturn

Affiliate Resilience: Thriving in an Economic Downturn

Affiliate investment is among the strongest ways to grow your business during uncertain times. Learn why the affiliate channel excels during an economic downturn or recession.As the economy contracts and businesses reassess marketing spend, affiliate marketing becomes...

Incrementality: Affiliate Marketing’s Holy Grail

Incrementality: Affiliate Marketing’s Holy Grail

Incrementality is key to understanding affiliate performance. Discover how incrementality can give you total confidence in your affiliate program.One of the biggest questions brands ask their affiliate manager is if their program is bringing in a return. Brands invest...

Low-Cost Affiliate Marketing Strategies: Do More With Less

Low-Cost Affiliate Marketing Strategies: Do More With Less

In affiliate marketing, a smarter approach can outperform even the biggest budgets. Consider these high-impact strategies for your program.If you’re feeling like the affiliate marketing space is getting tighter and tighter, you’re not alone. Affiliate marketing is a...

Affiliate Links & SEO: A Complete Guide

Affiliate Links & SEO: A Complete Guide

What are affiliate links? How do they work? Do they help or hurt SEO? Get answers to these questions and more in this comprehensive guide.Affiliate links are a powerful tool for monetizing websites and driving revenue. However, they also intersect closely with SEO...

Gen3 Marketing Named Top Vendor by Digital Commerce 360 for 9th Year

Gen3 Marketing Named Top Vendor by Digital Commerce 360 for 9th Year

We were recognized as a Leading Vendor to the Top 1000 RetailersJanuary 2025 – Gen3 Marketing is pleased to share that it has been named a Leading Vendor to the Top 1000 retailers by Digital Commerce 360 for the ninth consecutive year. This recognition underscores the...

Performance Marketing: An Introduction

Performance Marketing: An Introduction

Discover performance marketing and all the ways it can help you grow both your brand and your bottom line.In today’s digital world, every marketing dollar must work harder. Performance marketing makes that possible by ensuring every campaign is driven by measurable...

The Best Affiliate Networks: A Comparison Guide for Brands

The Best Affiliate Networks: A Comparison Guide for Brands

Choosing the right affiliate network is critical to the success of any affiliate marketing program. It can be a daunting task, but this guide will put you on the path to picking the best for your brand.With so many options, brands often find the affiliate network...

Gen3 Marketing Recognized as a TikTok Shop Certified Partner

Gen3 Marketing Recognized as a TikTok Shop Certified Partner

We are now officially a TikTok Shop Certified Partner, giving us new ways to help brands turn creativity into conversions.Driving growth through TikTok Shop TikTok Shop has become a powerful platform for brands looking to connect with customers and drive meaningful...

In-House Affiliate Management vs Hiring An Agency

In-House Affiliate Management vs Hiring An Agency

Can an in-house marketer compete with a best-in-class affiliate marketing agency? Consider these five points before you draft that job req.Over 80% of brands have an affiliate program. If you’re reading this, odds are your brand is among that 80% or plans to launch...

Driving Brand Success Through Affiliate Partnerships

Driving Brand Success Through Affiliate Partnerships

Learn how affiliate marketing expert Nikki Yorgiadis drives brand success with affiliate partnerships. Discover key growth insights, strategies, and more.In today’s competitive market, establishing robust affiliate partnerships, particularly through strong publisher...

Gen3 Marketing Wins Best Full-Funnel Strategy at GPMA 2024

Gen3 Marketing Wins Best Full-Funnel Strategy at GPMA 2024

Celebrated as Best Full-Funnel Strategy in 2024, this campaign drove brand awareness and growth through strategic data use.Gen3 Marketing received the award for "Best Full-Funnel Strategy" at the Global Performance Marketing Awards 2024 for a successful partnership...

Optimize Credit Card Affiliate Targeting to Increase Approvals

Optimize Credit Card Affiliate Targeting to Increase Approvals

Specialized targeting methods can increase conversions, applications, and approvals. As an experienced digital marketing and affiliate agency, here are some of our favorite tactics.There’s a common misperception that affiliate programs lack the targeting capabilities...

Digital Media: Earned vs Owned vs Paid

Digital Media: Earned vs Owned vs Paid

What are the different types of digital media, and which deserves the biggest portion of your marketing budget?Digital marketing strategies come with a lot of lingo, making it tough to choose the right approach to drive revenue. Three key types of digital media lead...

Is Affiliate Marketing Legit? How Brands Get Started & Reduce Risks

Is Affiliate Marketing Legit? How Brands Get Started & Reduce Risks

Although the affiliate channel is well established, some people still question its legitimacy. Here’s what to watch for if this is your brand’s first foray into the affiliate space.Affiliate marketing has come a long way from basic referral links. Today, the channel...

Affiliate Program Health Check

Affiliate Program Health Check

Follow this affiliate program checklist to learn what goes into keeping the best programs optimized.In the digital marketing landscape, affiliate programs have become a cornerstone for driving sales and expanding brand reach. Affiliate marketing is a game-changer in...