Actionable Insights Newsletter – January 2024 Edition
P is for Performance
The Gen3 Marketing team kicked off the year with a bang, at the Affiliate Summit West in Las Vegas.
One of the standout features of the three-day expo was the expert panel discussion featuring Gen3 Marketing’s Chief Growth Officer, Kerry Curran, Yesica Lepe, Director of Content Partnerships, along with Meg Kernahan from Condé Nast and Jamie Zimmerman from Gen3’s valued client, ThirdLove.
With more than a third of shoppers initiating their journey with mass media publishers, securing top placements has become more vital than ever.