Blog Post

Big news for the New Year! Gen3 is expanding to Europe with our acquisition of Optimus Performance Marketing (“Optimus”). Optimus joins Gen3 Marketing as our first European agency. Based in Plymouth, UK since its founding in 2006, Optimus is a top-flight affiliate marketing agency serving brands across Great Britain, Ireland, continental Europe and beyond.

Big news for the New Year! Gen3 is expanding to Europe with our acquisition of Optimus Performance Marketing (“Optimus”). Optimus joins Gen3 Marketing as our first European agency. Based in Plymouth, UK since its founding in 2006, Optimus is a top-flight affiliate marketing agency serving brands across Great Britain, Ireland, continental Europe and beyond.

While Gen3 has been operating outside of the US since we acquired the Canadian agency OPM Pros a year ago, Optimus significantly increases our global footprint. The British agency has worked on behalf of clients in nearly 20 countries.
It takes a great team to deliver the kind of results Optimus has generated and we couldn’t be more excited to welcome aboard the agency’s founders, Mark Russell and Bruce Clayton. Mark and Bruce are joining our global exec team and will be driving further expansion in EMEA and APAC.

It’s not just the leadership of Optimus that has us so amped up about joining forces, the entire team at the agency has unrivalled experience in working with leading publishers and affiliate technologies. They deliver profitable sales growth and help their clients hit their targets by utilizing best practice and winning strategies customized for each brand.

The agency’s industry-leading client and staff retention rates show how effectively the organization meets the needs of both the brands it serves and the team members who work there.

The addition of Optimus lengthens our impressive awards shelf, as the UK agency has won numerous industry accolades, including 5 Agency of the Year awards.

Welcome to the Gen3 family, Optimus. We look forward to lifting cups of tea and pints in celebration as soon as we can.

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