Got “Lazy” Affiliates?

How do you diversify affiliate revenue and get publishers active? Chances are you don’t have “lazy” affiliates but rather a bunch of inactive or semi-active affiliates that need a little incentive to spark their true revenue potential. The benefit to motivating this group? It will help diversify the program’s revenue as it’s all too typical […]

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Reminder: Widget Links Must Not Pass PageRank

Google published another post today, reiterating its position on “widget links” with rich anchor text that can not be controlled by an editor or webmaster.  This is a gentle reminder that the usage and/or marketing of widgets should be done with caution. Widgets are an excellent way to integrate interactivity on a web site.  Like […]

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Customer Match for Shopping – Coming Soon

Google announced it will be rolling out it’s popular Customer Match offer for Shopping Campaigns. This is an extension to Customer Match, which is currently available for Search, Gmail, and YouTube. Customer Match for Shopping allows retailers to upload targeted email lists for inclusion (or exclusion), which will then be matched against logged in Gmail […]

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Employee Spotlight: Andy Shal

This month, we’re featuring Andy Shal in our Employee Spotlight. As an Affiliate Marketing manager, Andy helps clients meet their goals, from revenue growth to better margin efficiencies. He oversees all aspects of each of his client’s affiliate campaigns, including publisher recruitment and optimization, fraud prevention, and promotional assistance. Andy has been with Gen3 Marketing […]

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GPS 2016 – Google Performance Summit Update

Google held their annual Performance Summit on May 24th, 2016 and announced a large amount of updates. One of which many paid search marketers have been clambering for since enhanced campaigns launched in July of 2013. That would be the announcement that AdWords will now offer bid adjustments for ALL devices.   Gen3 Marketing paid […]

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Join us for Google Partners Connect May 4th

Gen3 Marketing will be hosting a Google Partners Connect event on Wednesday May 4th from 12:00pm to 2:00pm EST at our headquarters in Blue Bell, PA. Registration is free, but limited. Please register here for your spot. This event is open to all local business owners and marketers looking to learn more about how to […]

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PPC Event: Hero Conf In Philadelphia

Experts from Gen3 Marketing’s paid search team will be sharing their PPC knowledge and account management skills with visitors at Hero Conf 2016 in Philadelphia. At Gen3 Marketing, we pride ourselves on the fact that we never stop sharing with the industry. Since first forming our SEO/SEM division in 2014, the Gen3 Marketing search team has worked with clients big and small on various […]

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Employee Spotlight: Jarrett Embry

Each month we will be highlighting an employee here at Gen3 Marketing. For the month of March 2016 our Employee Spotlight is on Jarrett Embry. As the Vice President of Affiliate Marketing, Jarrett leads major client initiatives and internal staff, providing insight, mentoring, and direction to help shape the account management staff. He is very […]

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The Cookie Conundrum

Should you set a long-term cookie for affiliate tracking? If I had a penny for every advertiser that asked, “Should we reduce our cookie duration?” I would have an awful lot of pennies by now. I love getting this question, as it’s an easy one to answer and it almost never fails. The answer is […]

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