How Gen3 turned a guitar launch into a viral sensation on TikTok.

The Challenge

When it came time to introduce a groundbreaking guitar series, Gen3 didn’t just strum along with conventional strategies; they orchestrated a vibrant TikTok campaign that hit every note. This approach aimed to connect with guitar lovers where they live and play: right on their feeds, where quick clips can ignite long-term buzz.

The Gen3 Approach

The essence of the campaign revolved around leveraging TikTok’s viral nature. Gen3 partnered with 24 guitar virtuosos, each a maestro in their own right, to craft videos that weren’t just viewed but experienced. These creators, bound by timing and secrecy through NDAs, became the first to introduce the new guitar series to the world, ensuring each reveal was as electric as the guitars themselves.

The key to this campaign was flawless timing and execution. Each influencer received their guitar ahead of the launch, ensuring that the campaign would have a synchronized, impactful debut across TikTok. This careful orchestration ensured that the promotional content not only launched on time but also captivated the audience from the first view.

The Results

• Content Impact: The campaign generated 23 engaging videos, highlighting the unique features of the new guitar series.
• Engagement: The videos quickly racked up over 320,000 views in a month, demonstrating their appeal and reach.
• Interaction: The content sparked considerable interaction, accumulating 17,500 likes and prompting viewers to share their thoughts and excitement through 626 comments and 247 shares.
• Influencer Reach: The combined reach of the influencers topped 6.2 million followers, greatly extending the campaign’s visibility.
• Return on Investment: With an ROI of $19,200, the campaign effectively balanced creative expression with budget efficiency.

With their latest TikTok campaign, Gen3 Marketing, the oldest and most pivotal affiliate marketing agency, continues to redefine the rhythm of innovation. Learn more about Gen3’s influencer marketing services.

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