Gen3 Marketing Shines at Affiliate Summit West 2024
The annual conference, renowned as the largest performance marketing event, sets the tone for the affiliate marketing calendar, and this year was no exception.
The Gen3 Marketing team kicked off the year with a bang, at the Affiliate Summit West in Las Vegas. One of the standout features of the three-day expo was the expert panel discussion featuring Gen3 Marketing’s Chief Growth Officer, Kerry Curran, Yesica Lepe, Director of Content Partnerships, along with Meg Kernahan from Condé Nast and Jamie Zimmerman from Gen3’s valued client, ThirdLove.
With more than a third of shoppers initiating their journey with mass media publishers, securing top placements has become more vital than ever. The discussion delved into the evolving dynamics of mass media and brand advertiser partnerships, emphasizing the need for a cutting-edge approach to stay competitive in a rapidly changing landscape.
The discussion provided attendees with actionable strategies to enhance placement rates, foster full-funnel audience engagement, and ultimately boost revenue through effective mass media partnerships.
For a sneak peek of the Gen3 Marketing team in action on stage, check out the images below or visit P is for Performance for a glimpse of the team on stage.
Director, Content Partnerships
Gen3 Marketing
Chief Growth Officer
Gen3 Marketing
Director of Paid Media Marketing
Third Love
Senior Manager, Commerce Partnerships
Condé Nast
Kerry Curran is the Chief Growth Officer of Gen3 Marketing, the leading performance marketing agency specializing in affiliate marketing and performance PR. Kerry is responsible for elevating the agency’s global market presence and client base, which includes Fortune 500 retailers as well as international financial institutions. Kerry also hosts the Gen3 podcast, “Actionable Insights” where she interviews industry leaders with the goal of providing actionable recommendations to brand advertisers. A digital media industry veteran, Kerry brings nearly two decades of leadership experience in marketing, business development, and performance media strategy. Most recently, she spent more than a dozen years in various leadership roles across GroupM including Catalyst, Xaxis, and Nexus. Kerry lives in Newton, MA with her husband Mike, and children Rory and Orla.
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