Stephanie Nill is the Associate Director of SEO & AI Search (GEO) at Gen3 Marketing, where she has led complex strategies to drive growth and visibility for clients across a range of industries since 2018. She specializes in both SEO and GEO, with expertise spanning on-page optimization, technical SEO, and content strategy – helping clients achieve scalable, sustainable success.
For about a week in October 2026, your analytics showed ChatGPT traffic to your site dropping, but that isn't what happened. After OpenAI rolled out GPT-6 in early October 2026, links in ChatGPT answers stopped carrying the ChatGPT UTM tag (utm_source=chatgpt.com) and...
Why creator media is invisible to LLMs and discover how GEO optimization bridges the gap between influencer marketing and AI visibility.Influencers are shaping culture and consumer behavior like never before. Strangely, this behavior is hard to track on a dashboard as...
Learn how generative engine optimization fits into your existing SEO strategy, what to prioritize, and how to stay visible in both traditional and AI-driven search.Generative AI has changed how people find information. Platforms like ChatGPT, Claude, Google's AI...
Get your online store SEO, GEO, and AEO ready with this helpful checklist from a digital search expert.The ecommerce landscape is changing fast. Search engines now blend traditional ranking signals with AI-generated answers, localized results, and real-time product...
Learn how to balance quotas with quality to maximize organic search rankings and engagement.With SEO, it’s easy to get caught up in whether to focus on a high-volume or high-quality approach. Some argue that more pages and backlinks (regardless of quality) lead to...
The world of search engine optimization (SEO) isn’t black and white – well, then again…The terms “white hat SEO” and “black hat SEO” refer to two distinct approaches to ranking websites in search engines. While these terms might sound like something from a spy movie,...