Learn how generative engine optimization fits into your existing SEO strategy, what to prioritize, and how to stay visible in both traditional and AI-driven search.Generative AI has changed how people find information. Platforms like ChatGPT, Claude, Google's AI...

Stephanie Nill is the Associate Director of SEO & AI Search (GEO) at Gen3 Marketing, where she has led complex strategies to drive growth and visibility for clients across a range of industries since 2018. She specializes in both SEO and GEO, with expertise spanning on-page optimization, technical SEO, and content strategy – helping clients achieve scalable, sustainable success.
Ecommerce Search Optimization Checklist
Get your online store SEO, GEO, and AEO ready with this helpful checklist from a digital search expert.The ecommerce landscape is changing fast. Search engines now blend traditional ranking signals with AI-generated answers, localized results, and real-time product...
Quality vs Quantity: Which Gets Better SEO Results?
Learn how to balance quotas with quality to maximize organic search rankings and engagement.With SEO, it’s easy to get caught up in whether to focus on a high-volume or high-quality approach. Some argue that more pages and backlinks (regardless of quality) lead to...
SEO Strategies: White Hat vs Black Hat
The world of search engine optimization (SEO) isn’t black and white – well, then again…The terms “white hat SEO” and “black hat SEO” refer to two distinct approaches to ranking websites in search engines. While these terms might sound like something from a spy movie,...