How a leading pet nutrition brand scaled affiliate growth by +26% and increased subscription conversions.+26%Growth (YoY)+27%New Customer Signups+30%Top- & Mid-Tier Affiliate SignupsThe ChallengeA market-leading pet nutrition brand sought to...
Gen3 Marketing (Gen3) is an award-winning global digital marketing agency, as well as the largest standalone affiliate and partner marketing agency in the world. Brands rely on Gen3 Marketing for innovative affiliate, influencer, paid media, and SEO services to grow their business using results-driven, data-oriented solutions. Headquartered in Blue Bell, Pennsylvania, Gen3 boasts a strong presence across the USA, Canada, and Europe with over 200 professionals spanning six continents.
Creator‑Led Content Strategy Drives Measurable Impact in the Pet Wellness Vertical
Creator‑led content strategy drives measurable impact in the pet wellness vertical.20M+TikTok & Instagram Impressions13xROASThe ChallengeA leading pet wellness brand sought to strengthen its position as a trusted source for pet care lifestyle...
PI Live 2025 Recap: Real Conversations, Campaign Recognition, and the Value of Showing Up
We recap our time at PI Live 2025. Awards, insights, and conversations that reinforced the power of relationships in affiliate and performance marketing.PI LIVE Europe returned to Old Billingsgate this October, bringing together the affiliate marketing and performance...
Paresh Vadavia Named to Hello Partner’s Hero 100: A Spotlight in Affiliate Marketing Leadership for 2025
Celebrating a partnership marketing recognition for the man known as ‘The Connector’Executive Vice President Paresh Vadavia has been named to Hello Partner’s Hero 100 for 2025, recognized by the community as “The Connector.” His inclusion is a testament to his...
How Envolve’s AI-powered virtual shopping assistant boosted eCommerce conversions for Red Equipment
How Envolve’s AI-powered virtual shopping assistant boosted eCommerce conversions for Red Equipment+70%Engagement Rate21K+Engaged Users9%Conversion RateThe ChallengeRed Equipment, a premium brand in outdoor paddleboarding gear, set its sights on...
Gen3 at PI LIVE Europe 2025
It’s where conversations are advanced, partnerships are strengthened, and plans are finalized ahead of the busiest quarter of the year.On October 21–22, PI LIVE Europe returns to Old Billingsgate in London. Recognized as the UK’s premier affiliate and performance...
DealMaker Canada: Partnerships in Focus
Hosted at the Shangri-La, the event provided space for conversations that continue to shape how brands and publishers connect in this region.Rakuten Advertising’s DealMaker Canada returned to Toronto this September, bringing together advertisers, publishers, and...
CJU25 Reflections: Partnership, Performance, and a Night at the Wildcat
From September 8–11, CJ brought its annual CJU conference back to Santa Barbara. Inside CJU25 This year’s agenda balanced forward-looking strategy with practical sessions on the challenges facing partnership marketing today. Keynotes: CJ CEO Santi Pierini shared the...
Gen3 Marketing Expands Executive Leadership to Support Continued Growth
Newly appointed CSOO and CFO to lead delivery, operations, technology, finance, and HR in support of Gen3’s continued growth.Blue Bell, PA — Gen3 Marketing has announced two senior leadership appointments to support the company’s continued growth and innovation. Alex...