Gen3 Marketing (Gen3) stands at the forefront of global performance marketing, specializing in affiliate marketing, with nearly two decades of experience in developing full-funnel programs and implementing data-driven strategies for our clients. As the industry leader, Gen3 has established robust relationships with diverse partners, spanning mass media performance PR, and influencers, to traditional and non-traditional publishers. The most awarded affiliate marketing agency, Gen3 has been named Agency of the Year 14 times, most recently by CJ 2022, Rakuten 2022, AWIN ThinkTank 2023, and recognized in 2024 for the 8th consecutive year by Digital Commerce 360 as a Leading Vendor to the Top 1000 retailers.
ChallengeLorex is a provider of security camera systems for small businesses and consumer markets in North America and Europe. They came to Gen3 looking for general improvement in their affiliate program, hungry to garner more traffic and attention through affiliate...
ChallengeFresh Direct is a popular food-delivery service in the United States that is geographically concentrated within a specific part of the country. The brand places a high focus on acquiring new customers, so the program is set up to commission on only new net...
ChallengeChicco’s Amazon advertising program was showing limited growth in early 2019, and they asked Gen3 to address their growing concerns. The challenge was to seek new ways to increase efficiencies and grow the topline while sustaining and reducing costs....
Blog PostFor some time now, Gen3 has been doing work with a unique and good-hearted publisher called Giving Assistant.Giving Assistant is unique for its rewards program. Instead of offering the shopper personal rewards, they offer the shopper a chance to give back by...
Blog PostWhen's the last time you stood in line at a supermarket?It doesn't really matter where or when—chances are, as you waited, your eyes scanned a number of publications in the check-out aisle.Style, Real Simple, Shape, Health. All publications are owned and...
Blog PostAs COVID-19 restrictions start to lift and life, it seems, begins to reestablish a sense of normalcy, 2021 promises to be an exciting year for businesses across the economy. Almost certainly, however, COVID-19 has permanently altered certain shopping...
Blog PostWhen COVID hit, Gen3 hit back.Although the pandemic effectively closed our physical offices in the US, Canada and the UK, interaction between individual team members never wavered. Gen3 isn't only thriving, we're growing.Working and collaborating across...
Blog PostBig news for the New Year! Gen3 is expanding to Europe with our acquisition of Optimus Performance Marketing (“Optimus”). Optimus joins Gen3 Marketing as our first European agency. Based in Plymouth, UK since its founding in 2006, Optimus is a top-flight...
NewsFor the fifth year in a row, Gen3 Marketing (including OPM Pros) has secured a Top 10 spot in the Affiliate Marketing category of the Digital Commerce 360 “2021 Leading Vendors Report,” appearing as the #1 affiliate marketing agency and #6 overall after top...