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Partnership Marketing: The Ultimate Guide

Partnership Marketing: The Ultimate Guide

Partnership marketing is reshaping how brands scale reach, trust, and revenue. In this guide, we break down why it works, how to leverage it, and how to get it right.Partnership marketing has been a tactic since the rise of the internet and ecommerce in the late...

Affiliate Attribution: Smarter Measurement for Incremental Success

Affiliate Attribution: Smarter Measurement for Incremental Success

On June 5, Gen3 Marketing and Affiliate Summit will host a live panel on attribution, where it fails, what it costs, and how brands can fix it.The session brings together Greg Baines (Gen3), Steven Brown (Moonpull), Todd Crawford (Impact), and Gareth Powell (Awin) for...