See how AI and Google SERP changes affect brands in the affiliate and performance PR space. Plus, learn how your brand can stay on top!Search habits are shifting. More shoppers are turning to generative AI instead of Google to research products and explore...
Discover performance marketing and all the ways it can help you grow both your brand and your bottom line.In today’s digital world, every marketing dollar must work harder. Performance marketing makes that possible by ensuring every campaign is driven by measurable...
What are the different types of digital media, and which deserves the biggest portion of your marketing budget?Digital marketing strategies come with a lot of lingo, making it tough to choose the right approach to drive revenue. Three key types of digital media lead...
Learn more about this new FTC rule and get expert insights on how publishers and affiliate marketers can ensure compliance.In August 2024, the Federal Trade Commission (FTC) introduced new guidelines aimed at curbing the rampant issue of fake reviews in digital...
Discover how Performance PR transcends traditional public relations strategy. See award-winning case studies and learn how to tell if PPR can help your brand.Hello there! I’m Yesica Lepe, Director of Content Partnerships and a foundational force behind the Performance...