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Actionable Insights

Episode Seventeen: Education, Understanding, and Reward

Episode Seventeen: Education, Understanding, and Reward

Actionable Insights - March 26, 2024Episode Seventeen: Education, Understanding, and RewardUnlocking the Full Potential of Affiliate Partnerships.OverviewLisa Chaikin, Vice President of Marketing for Awin and ShareASale, joins Gen3 Marketing as a special guest on...

Episode Sixteen: P is for Performance

Episode Sixteen: P is for Performance

Actionable Insights - March 11, 2024Episode Sixteen: P is for PerformanceUnveiling Five Cutting Edge Strategies for Today’s Full Funnel PR.OverviewIn this special podcast episode, host Kerry Curran brings together the Affiliate Summit West Panel members for an...

Episode Fifteen: Game Changing Growth

Episode Fifteen: Game Changing Growth

Actionable Insights - March 05, 2024Episode Fifteen: Game Changing GrowthHow Amazon Brands Can Now Join Their DTC Peers to Benefit from Affiliate Publishers Relationships. OverviewIn this podcast, Rob Schab from Levanta discusses the evolution of affiliate marketing...

Episode Fourteen: All About the Partnerships

Episode Fourteen: All About the Partnerships

Actionable Insights - February 13, 2024Episode Fourteen: All About the ParnershipsThe Two-Way Street of Mutually Beneficial Relationships Driving Brand Success OverviewNikki Yorgiadis, Head of Gen3's Publisher Development team is the special guest for Episode 14....

Episode Thirteen: The Event of Events

Episode Thirteen: The Event of Events

Actionable Insights - November 30, 2023Episode Thirteen: The Event of EventsOverviewIn this episode of Actionable Insights, Kerry Curran welcomes Heather James, the Event Director for Affiliate Summit, the world's largest event for the affiliate marketing industry. As...

Episode Ten: Pay-per-outcome – The Seismic Shift in TV Advertising

Episode Ten: Pay-per-outcome – The Seismic Shift in TV Advertising

Actionable Insights - November 6, 2023Episode Ten: Pay-per-outcome - The Seismic Shift in TV AdvertisingOverviewIntroducing episode ten of Gen3's "Actionable Insights" podcast featuring Vikki Danielson from TV Scientific. Discover how TV Scientific is revolutionizing...

Episode Eight: The Intersection of Influencer and Affiliate

Episode Eight: The Intersection of Influencer and Affiliate

Actionable Insights - October 10, 2023Episode Eight: The Intersection of Influencer and AffiliateTranscriptKerry Curran Hello, welcome to Actionable Insights, Gen3 Marketing's podcast bringing you insights and information that will help you with your performance...

Episode Seven: Up-leveling your Affiliate Strategies

Episode Seven: Up-leveling your Affiliate Strategies

Actionable Insights - September 28, 2023Episode Seven: Up-leveling your Affiliate StrategiesOverviewIn this episode of Gen3's Actionable Insight podcast series, Kerry Curran hosts Maura Smith, the CMO of Partnerize, to explore strategies for enhancing affiliate...

Episode Six: Educating the C-Suite

Episode Six: Educating the C-Suite

Actionable Insights - September 19, 2023Episode Six: Educating the C-SuiteOverviewIn this episode of Gen3’s Actionable Insights podcast series, Kerry Curran hosts Alexandra Forsch from Awin to explore the world of performance and affiliate marketing strategies aimed...

Episode Five: What CMOs Get Wrong about Affiliate Marketing

Episode Five: What CMOs Get Wrong about Affiliate Marketing

Actionable Insights - September 6, 2023Episode Five: What CMOs Get Wrong about Affiliate MarketingOverviewIn the latest instalment of the Gen3 Actionable Insights podcast series, Paul Tibbett, president of CJ discusses various aspects of affiliate marketing and what...

Episode Four: Credit Cards and Compliance

Episode Four: Credit Cards and Compliance

Actionable Insights - August 24, 2023Episode Four: Credit Cards & ComplianceOverviewTitled "Credit Cards and Compliance," host Kerry Curran speaks with Jason Steele, a renowned financial services writer and founder of CardCon, a conference for credit card...

Episode Three: Presenting the Research

Episode Three: Presenting the Research

Actionable Insights - August 16, 2023Episode Three: Presenting the ResearchOverviewThe third instalment of Gen3 Marketing’s Actionable Insights podcast series features Kerry Curran discussing Gen3’s original research paper presented at Affiliate Summit East. The...

Episode Two: Behind the Research

Episode Two: Behind the Research

Actionable Insights - August 1, 2023Episode Two: Behind the ResearchToday we are joined by Linus and Mike from London Research to explore the background of our first to market original research paper exploring the affiliate marketing landscape.TranscriptionKerry...

Episode One: The Evolution of Affiliate

Episode One: The Evolution of Affiliate

Actionable Insights - July 27, 2023Episode One: The Evolution of AffiliateIn the first episode, Kerry uncovers the ‘Evolution of Affiliate’ with special guests Michael McNerney, founder of Martech Record and Adam Weiss, former SVP of the Rakuten Affiliate Network....