Affiliate isn’t just for direct-to-consumer brands. This guide explains how B2B companies are using the channel to grow smarter—not just faster.Affiliate marketing is a performance-based channel built around relationships between a brand and its affiliates (often...
Learn about “click-to-activate” and “always-on” rewards programs. Find out what they do to amplify and accelerate affiliate program success.When I think about rewards programs, I’m brought back to shopping with my mother in the ‘90s. She had a wallet full of...
Partnership marketing is reshaping how brands scale reach, trust, and revenue. In this guide, we break down why it works, how to leverage it, and how to get it right.Partnership marketing has been a tactic since the rise of the internet and ecommerce in the late...
Affiliate investment is among the strongest ways to grow your business during uncertain times. Learn why the affiliate channel excels during an economic downturn or recession.As the economy contracts and businesses reassess marketing spend, affiliate marketing becomes...
Learn about Google Search SERP changes and how to successfully overcome organic landscape shifts for continued SEO success.Over the years, Google’s Search results page changed in countless ways. We’ve seen it all: The familiar ten blue links. An expansion to include...
Struggling with SEO for your small business? Here’s how to prioritize for better rankings, more traffic, and long-term growth.When it comes to SEO, trying to do everything at once can leave you overwhelmed by the work and underwhelmed by the results. Instead of doing...
Learn how to balance quotas with quality to maximize organic search rankings and engagement.With SEO, it’s easy to get caught up in whether to focus on a high-volume or high-quality approach. Some argue that more pages and backlinks (regardless of quality) lead to...
Here’s how your financial services company can overcome the compliance challenges of an affiliate marketing program.Believe it or not, financial services advertisers commonly venture into affiliate marketing without considering the significance of compliance....
Shifts in user search behavior and advancements in AI tech are at the epicenter of recent organic search shakeups. Here are the latest SEO trends for 2025.The organic search landscape is changing rapidly, driven by advancements in AI technology, shifts in user...
Incrementality is key to understanding affiliate performance. Discover how incrementality can give you total confidence in your affiliate program.One of the biggest questions brands ask their affiliate manager is if their program is bringing in a return. Brands invest...
In affiliate marketing, a smarter approach can outperform even the biggest budgets. Consider these high-impact strategies for your program.If you’re feeling like the affiliate marketing space is getting tighter and tighter, you’re not alone. Affiliate marketing is a...
What are affiliate links? How do they work? Do they help or hurt SEO? Get answers to these questions and more in this comprehensive guide.Affiliate links are a powerful tool for monetizing websites and driving revenue. However, they also intersect closely with SEO...
Discover performance marketing and all the ways it can help you grow both your brand and your bottom line.In today’s digital world, every marketing dollar must work harder. Performance marketing makes that possible by ensuring every campaign is driven by measurable...
Choosing the right affiliate network is critical to the success of any affiliate marketing program. It can be a daunting task, but this guide will put you on the path to picking the best for your brand.With so many options, brands often find the affiliate network...
See how search engines rank websites and get pro tips to boost your visibility. We cover the basics of SEO in this beginner-friendly guide.Having a website is like opening a store, but what’s the point if no one knows it exists? Creating a website is just the...
Can an in-house marketer compete with a best-in-class affiliate marketing agency? Consider these five points before you draft that job req.Over 80% of brands have an affiliate program. If you’re reading this, odds are your brand is among that 80% or plans to launch...
Learn how affiliate marketing expert Nikki Yorgiadis drives brand success with affiliate partnerships. Discover key growth insights, strategies, and more.In today’s competitive market, establishing robust affiliate partnerships, particularly through strong publisher...
Specialized targeting methods can increase conversions, applications, and approvals. As an experienced digital marketing and affiliate agency, here are some of our favorite tactics.There’s a common misperception that affiliate programs lack the targeting capabilities...