Influencer Marketing
Gain access to a powerful, extensive network of creators who can help you reach larger audiences. Our influencer marketing team manages these relationships on your behalf while boosting trackable, measurable engagement and sales.
With a full-funnel influencer approach, your campaign moves beyond basic awareness and becomes a true customer acquisition channel with clear, measurable outcomes.
Harness the power of influencer marketing services for your brand.
The creator economy has changed shopper behavior
- 75% of people use social media for purchasing advice. 1
- 73% of Gen Z and 57% of Millennials rely on creators for purchase decisions. 2
- 30% purchased a product after seeing it posted by a creator one time. 40% are likely to purchase after repeat posts. 2
- 57% of Millennials and 64% of Gen Z say they trust a brand or product more when a creator recommends it. 2
- 41% of Gen Z use social media as their main way to search online. Meanwhile, just 31% use traditional search engines. 3 Instead of Google, these users are searching on TikTok and Instagram.
- 28% of consumers in US need to see a creator promote a product 3-4 times before making a purchase. ⁴
Now, more than ever, it’s essential for brands to get in front of consumers in the right way on the right social media platforms. Consumers believe creators more than brand advertisements.
The biggest opportunity for many brands is a partnership with the creators their customers trust.
Influencer marketing shapes the modern shopping journey
Influencer marketing is a critical element of full-funnel marketing. Our research shows that people turn to influencers 38% of the time for shopping inspiration.
Additionally, 39% of shoppers visit popular social media sites including TikTok, YouTube, Facebook, and Instagram during the inspiration stage. (More than any other channel!)
Influencer taps into a space that didn’t exist until recently. Consumers are now discovering and learning about products through all kinds of creators, influencers, and publishers.
- Through influencer marketing, you can reach large, engaged audiences in specific areas that you might not reach otherwise.
- With the right influencer partnerships, you can even reach audiences who are already interested in your products. This helps you build relationships with those most likely to buy.
- We craft programs that enable you to educate, inform, and guide your audience through the purchase process.
Boost brand awareness, foster loyalty, increase conversions, and drive more sales through our advanced influencer marketing solutions.
Leverage creators to develop the right story for your brand
Knowing how important creators are to consumer decisions. It’s key to have a clear strategy that resonates with target audiences.
At Gen3 Marketing, we have a dedicated team focused on exclusive management and optimization of influencer partnerships. Our team finds creators who share real and relatable stories. This builds an emotional connection and leads to conversions.
Going further, we’ll amplify content by tapping into paid audiences, reusing creator assets in owned media. This can be on your website, through customer newsletters, or your own social channels.
Turn brand values into relatable narratives
The right creators don’t just say it. They show it through authentic, relatable stories their audience’s trust.
Power cost-efficient, multi-use content engines
Creator content becomes reusable assets. Run this content in ads, place it on PDPs, drop it in emails. It’s a full-funnel engine built on real consumer relevance.
Tell stories that convert
Consumers ignore ads, but they engage with creators who reflect their lifestyle. Influencer campaigns turn product features into compelling narratives, driving emotional connection and sales.
Achieve measurable impact with cultural credibility
Influencers drive awareness, sales, and brand momentum. Stay in the conversation, on trend, on mission, and top of mind.Complement your affiliate strategy with influencer marketing
While influencer management is tangential to affiliate, there are some inherent differences. These distinctions are the reason we’ve invested in dedicated resources to manage creator partnerships and relationships.
The creator environment is changing consistently, and we’ll help you stay ahead. Our influencer team stays updated on the biggest trends and changes. This keeps your campaigns optimized in the best way.
This means your strategy receives consistent thought leadership and expert guidance in an ever-changing environment.
Affiliate teams can support one-off influencer partnerships, but their focus is typically on traditional affiliate relationships. Affiliate networks aren’t designed to scale influencer programs, which makes it difficult to grow beyond a few isolated collaborations.
Our influencer team brings years of hands-on experience, managing everything from creator outreach to brief development and ongoing communication. As a result, we handle every detail needed to set your program up for success.
Beyond that, our experts manage development of campaign briefs, sourcing creators, communications, content ownership, and campaign analytics. We handle all aspects of content rights, payments, and seeding campaigns.
Run campaigns across any niche, vertical, or social platform
We work across a wide range of industries, from fashion, beauty, fitness, and lifestyle to tech, CPG, and B2B. We’ll help you identify the right creators for your brand and campaign goals.
We will find influencers who are already discussing your brand or related topics, also identifying those who could become supporters and ambassadors for your products.
We understand that every industry has its own unique challenges and goals. Our influencer marketing team will work with you to develop a strategy that works best for your specific needs.
Get Full-service Influencer Campaign Management
As an influencer marketing agency, we do more than just connect you with content creators. We also provide guidance to ensure that your influencer marketing campaigns succeed.
- As part of your marketing team, we’ll work with you to create and carry out a complete strategy to achieve your campaign goals.
- We’ll also measure campaign performance, offering complete transparency around all KPIs and key metrics. This helps us adjust and improve campaigns when needed.
- Our experts will help you with every step of your brand’s influencer marketing strategy, guiding you from concept to execution and attribution.
Onboarding
- Understand brand goals and vision.
- Build strategy and campaign briefs.
- Identify ideal creator personas and communities.
- Determine target products.
Recruitment
- Develop curated target lists based on personas.
- Begin outreach and discussions.
- Leverage applicable look-alikes for refined and accurate targeting.
Oversight
- Negotiate terms, including whitelisting, collabs, promotional and content ownership rights.
- Manage content creation and revisions.
- Compensation management.
Activation
- Schedule finalized content.
- Promote content via social media channels through paid amplification.
- Feedback loop to analyze results and optimize future campaigns.
Award-winning outcomes backed by powerful influencer case studies
Get expert insights on influencer marketing
Drive growth with Influencer Marketing
References
- Digital Marketing Institute. (2025, April 16). 20 Surprising Influencer Marketing Statistics. digitalmarketinginstitute.com.
- Press Release. (2025, January 22). LTK Releases 2025 Creator Marketing Trends Report. LTK.
- Press Release. (2025, May 29). New Research from Sprout Social Finds Social Media is the Top Place Gen Z Turns to for Search. Sprout Social.
- Liederman, Emmy. (2025, September 19). Multiple creator promos drive purchases. eMarketer.