How an influencer marketing strategy helped a home décor brand achieve $260k Roi and 1.5m views.

+1.5M
Views Across Campaign Content
19.3M
Influencer Followers Reached
$260K
ROI in Six Months
The Challenge
This boutique premium home décor brand, known for its faux floral arrangements, sought to enhance brand visibility among interior designers and women aged 24-35. With a goal to establish a sustainable user-generated content (UGC) library for Instagram content creation and other marketing channels, the client faced several challenges:
- Engaging social media influencers who could authentically represent the brand and its values.
- Creating content that resonated with a specific demographic while emphasizing product durability and sustainable home décor solutions.
- Ensuring ongoing promotion beyond the initial campaign window.
The Gen3 Approach
To meet these objectives, Gen3 Marketing implemented a strategic influencer marketing campaign that combined affiliate marketing techniques with innovative content strategies. A leading global influencer marketing platform was central to this approach, allowing Gen3 to efficiently recruit, activate, and manage influencers while integrating affiliate links to boost measurable ROI.
Key steps included:
Precise Influencer Recruitment
Interior designers were targeted for their ability to create engaging home décor content that aligned with the brand’s aesthetic. Recruitment efforts were optimized weekly to maintain momentum and achieve activation goals.
Compelling Campaign Brief
A detailed brief outlined campaign goals, key messages, and creative guidelines to ensure influencers produced authentic, impactful content that resonated with their audiences.
Streamlined Execution
Gen3 coordinated all aspects of the campaign, including product selection, shipping logistics, content approvals, and post scheduling. This seamless influencer collaboration ensured alignment between the creators and the brand.
Optimized Focus
Two campaign models – gifting and gifting with paid placements – were tested. After analyzing results, efforts were scaled to focus on gifting, which delivered stronger ROI-driven influencer marketing results.
This strategy emphasized sustainable storytelling, with influencers showcasing how the brand’s products elevate interior design through creativity and mindful consumption.
The Results
The campaign achieved remarkable success, surpassing objectives in content creation, audience engagement, and revenue generation:
Content Impact: Over 90 high-quality posts generated 66,000 likes, 11,000 comments, 13,000 saves, and 2,600 shares, establishing a versatile library of user-generated content (UGC) for the brand.
Audience Reach: Campaign posts reached 1.6 million users, with influencers collectively spanning 19.3 million followers, significantly increasing brand visibility in the home décor market
Sales and ROI:
- $5,000 in direct sales via affiliate links.
- $35,000 in sales from discount code redemptions.
- $260,678 in ROI within six months.
Long-Term Value: The campaign produced a versatile UGC library, enabling the brand to repurpose high-quality content across Instagram and other marketing channels for long-term impact.
By addressing the client’s objectives with a targeted influencer marketing strategy, Gen3 Marketing demonstrated its expertise in delivering measurable results. Through precise influencer recruitment, strategic
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