Incrementality is key to understanding affiliate performance. Discover how incrementality can give you total confidence in your affiliate program.One of the biggest questions brands ask their affiliate manager is if their program is bringing in a return. Brands invest...
In affiliate marketing, a smarter approach can outperform even the biggest budgets. Consider these high-impact strategies for your program.If you’re feeling like the affiliate marketing space is getting tighter and tighter, you’re not alone. Affiliate marketing is a...
What are affiliate links? How do they work? Do they help or hurt SEO? Get answers to these questions and more in this comprehensive guide.Affiliate links are a powerful tool for monetizing websites and driving revenue. However, they also intersect closely with SEO...
Discover performance marketing and all the ways it can help you grow both your brand and your bottom line.In today’s digital world, every marketing dollar must work harder. Performance marketing makes that possible by ensuring every campaign is driven by measurable...
Choosing the right affiliate network is critical to the success of any affiliate marketing program. It can be a daunting task, but this guide will put you on the path to picking the best for your brand.With so many options, brands often find the affiliate network...
See how search engines rank websites and get pro tips to boost your visibility. We cover the basics of SEO in this beginner-friendly guide.Having a website is like opening a store, but what’s the point if no one knows it exists? Creating a website is just the...
Can an in-house marketer compete with a best-in-class affiliate marketing agency? Consider these five points before you draft that job req.Over 80% of brands have an affiliate program. If you’re reading this, odds are your brand is among that 80% or plans to launch...
Learn how affiliate marketing expert Nikki Yorgiadis drives brand success with affiliate partnerships. Discover key growth insights, strategies, and more.In today’s competitive market, establishing robust affiliate partnerships, particularly through strong publisher...
Specialized targeting methods can increase conversions, applications, and approvals. As an experienced digital marketing and affiliate agency, here are some of our favorite tactics.There’s a common misperception that affiliate programs lack the targeting capabilities...
The world of search engine optimization (SEO) isn’t black and white – well, then again…The terms “white hat SEO” and “black hat SEO” refer to two distinct approaches to ranking websites in search engines. While these terms might sound like something from a spy movie,...
What are the different types of digital media, and which deserves the biggest portion of your marketing budget?Digital marketing strategies come with a lot of lingo, making it tough to choose the right approach to drive revenue. Three key types of digital media lead...
Although the affiliate channel is well established, some people still question its legitimacy. Here’s what to watch for if this is your brand’s first foray into the affiliate space.Affiliate marketing has come a long way from basic referral links. Today, the channel...
We cover our general approach to 404 errors and explore some often-overlooked strategies when working to address them.Occasionally, our SEO clients find the “404 Not Found” URLs reported in crawls and Google Search Console alarming. As a full-service SEO agency, we...
Follow this affiliate program checklist to learn what goes into keeping the best programs optimized.In the digital marketing landscape, affiliate programs have become a cornerstone for driving sales and expanding brand reach. Affiliate marketing is a game-changer in...
Should brands optimize for AI-generated results, or do existing SEO best practices remain a priority?Should brands optimize for AI-generated results, or do existing SEO best practices remain a priority? A long-time client recently had some great questions for our SEO...
Learn more about this new FTC rule and get expert insights on how publishers and affiliate marketers can ensure compliance.In August 2024, the Federal Trade Commission (FTC) introduced new guidelines aimed at curbing the rampant issue of fake reviews in digital...
Discover how Performance PR transcends traditional public relations strategy. See award-winning case studies and learn how to tell if PPR can help your brand.Hello there! I’m Yesica Lepe, Director of Content Partnerships and a foundational force behind the Performance...
Learn about Google SGE and the impact it may have on your site's SEO. See how Google's generative AI can affect organic performance (and what to do about it).Last week, one of our clients asked us a great question about the AI results Google recently released to the...