An associate affiliate manager at Gen3, Zach manages a portfolio of affiliate programs in multiple B2B industry verticals. His professional experience spans both the agency and publisher sides of affiliate marketing, bringing a complex perspective into partner relationship development that he uses to scale program growth and elevate brand awareness. When away from his desk, Zach enjoys music production and creative writing. He is actively working on a science fiction novel.
Affiliate isn’t just for direct-to-consumer brands. This guide explains how B2B companies are using the channel to grow smarter—not just faster.Affiliate marketing is a performance-based channel built around relationships between a brand and its affiliates (often...