Mayrena (May) Tavarez holds an MBA and is a dedicated and passionate professional who loves tackling challenges head-on. With a career spanning 15 years in the affiliate industry, May currently holds the position of Director at Gen3 Marketing. Notably, she has spent nine years contributing her expertise and leadership within the Gen3 family of agencies. Her proven track record shines through in her adept management of diverse brands across multiple verticals, including Lead and B2B.
In the ever-changing world of digital marketing, affiliate marketing or performance marketing is a strategy that has consistently stood out as a powerful and low-risk way to drive sales and expand a brand’s reach.When executed effectively, the affiliate channel can be...