Jon Kendall is a Senior Vice President at Gen3 Marketing, overseeing strategic initiatives for retail accounts. He graduated from the University of Pittsburgh with a degree in rhetoric and business. With over 20 years of experience in ecommerce and marketing, Jon has been bringing a wealth of industry insight and leadership to the agency since 2010.
An analysis of how fragmentation, AI, and MMM are reshaping affiliate measurement in 2026, and what brands must do to adapt.In 2026, affiliate marketing has run into an uncomfortable reality. On one hand, affiliate partnerships have never been more essential to the...
Affiliate investment is among the strongest ways to grow your business during uncertain times. Learn why the affiliate channel excels during an economic downturn or recession.As the economy contracts and businesses reassess marketing spend, affiliate marketing becomes...
Incrementality is key to understanding affiliate performance. Discover how incrementality can give you total confidence in your affiliate program.One of the biggest questions brands ask their affiliate manager is if their program is bringing in a return. Brands invest...
In affiliate marketing, a smarter approach can outperform even the biggest budgets. Consider these high-impact strategies for your program.If you’re feeling like the affiliate marketing space is getting tighter and tighter, you’re not alone. Affiliate marketing is a...
Can an in-house marketer compete with a best-in-class affiliate marketing agency? Consider these five points before you draft that job req.Over 80% of brands have an affiliate program. If you’re reading this, odds are your brand is among that 80% or plans to launch...
Although the affiliate channel is well established, some people still question its legitimacy. Here’s what to watch for if this is your brand’s first foray into the affiliate space.Affiliate marketing has come a long way from basic referral links. Today, the channel...
Follow this affiliate program checklist to learn what goes into keeping the best programs optimized.In the digital marketing landscape, affiliate programs have become a cornerstone for driving sales and expanding brand reach. Affiliate marketing is a game-changer in...
High Performance and High Demand Report:5 Key Findings Pioneering new research from Gen3 Marketing explores North American consumer behavior, including where shoppers look for information, the sources they trust, and the importance of deals. It looks at how well...
Is it worth the hype? In short: Yes! Learn what affiliate marketing is, how it works, and how you can get started with affiliate marketing in your business.You have a great product. A really great product. But the unfortunate truth is that simply having a great...