Jacob Crompton-Schreiber is an associate director on the performance PR team at Gen3 Marketing. He has years of experience in both public relations and affiliate, with his current area of focus being the growing intersection of PR and affiliate marketing. In his role, Jacob helps drive ecommerce growth for leading brands through innovative strategies that combine the awareness of PR with the ROI of affiliate.
See how AI and Google SERP changes affect brands in the affiliate and performance PR space. Plus, learn how your brand can stay on top!Search habits are shifting. More shoppers are turning to generative AI instead of Google to research products and explore...