Chris Sementa is VP of Analytics at Gen3 Marketing, where he leads the agency’s expanded data and insights practice with a focus on attribution and incrementality. With deep expertise across data engineering, advanced analytics, and performance marketing, including his tenure at Rakuten Advertising, Chris is on a mission to move analytics beyond reporting and into a genuine competitive advantage for brands. He holds an MBA in Marketing from the University of Tampa’s Sykes College of Business.
Learn how affiliate benchmarking reveals your true market position and unlocks data-driven strategy.Picture a typical monthly affiliate review. Revenue is up 28%. Commission costs ticked down a few points. You signed three new partners. The CMO nods. Everyone agrees...