As an Associate Affiliate Manager at Gen3, Brenda Silva supports and manages a portfolio of affiliate programs that drive revenue growth through strategic partner development, data-driven optimization, and strong relationship building.
Based in Brazil, she collaborates with global brands and publishers to turn insights into action. Active in the affiliate marketing space since 2019, Brenda brings several years of experience across digital marketing and brand growth in multiple verticals.
We review what still works for B2B brands along with ways to optimize the customer journey from an affiliate marketing perspective.B2B affiliate programs are changing fast. What used to be a simple traffic-to-lead model no longer reflects how B2B buyers actually...