Learn how generative engine optimization fits into your existing SEO strategy, what to prioritize, and how to stay visible in both traditional and AI-driven search.Generative AI has changed how people find information. Platforms like ChatGPT, Claude, Google's AI...
Discover why micro and nano influencers are driving higher engagement and ROI in 2026.For years, influencer marketing followed one simple rule: bigger audiences meant better results. Brands invested heavily in celebrity creators and social media personalities with...
Learn how affiliate benchmarking reveals your true market position and unlocks data-driven strategy.Picture a typical monthly affiliate review. Revenue is up 28%. Commission costs ticked down a few points. You signed three new partners. The CMO nods. Everyone agrees...
Learn how B2B affiliate content strategies like long-form guides, tutorials, and product reviews help generate higher-quality leads and improve partner success.The traditional model of B2C affiliate marketing relies on tracking links to record sales from specific...
Discover why modern affiliate marketing requires an operating system, not just a dashboard.Affiliate marketing is no longer a supporting channel. It has become one of the fastest-growing segments of digital marketing spend, earning a larger share of budget and a...
An analysis of how fragmentation, AI, and MMM are reshaping affiliate measurement in 2026, and what brands must do to adapt.In 2026, affiliate marketing has run into an uncomfortable reality. On one hand, affiliate partnerships have never been more essential to the...
We review what still works for B2B brands along with ways to optimize the customer journey from an affiliate marketing perspective.B2B affiliate programs are changing fast. What used to be a simple traffic-to-lead model no longer reflects how B2B buyers actually...
The debate continues: Is AI a blessing or a threat to the affiliate world?On one hand, AI is making shopping faster, search results smarter, and product research more personalized. On the other hand, AI is changing how users discover content and, in some cases,...
Get your online store SEO, GEO, and AEO ready with this helpful checklist from a digital search expert.The ecommerce landscape is changing fast. Search engines now blend traditional ranking signals with AI-generated answers, localized results, and real-time product...
Fostering an environment where team members feel psychologically and emotionally safe leads to better marketing outcomes.As agency work environments grow more flexible, workplace culture must evolve as well. For agencies, like Gen3 Marketing, who strive to deliver...
Artificial Intelligence (AI) and voice commerce are changing the affiliate marketing channel. Learn how you can capitalize on the new opportunities offered by these technologies.Artificial intelligence and voice commerce are transforming how consumers discover and...
Understanding the timeline for SEO success is essential. We dive into a typical SEO timeline, detailing key factors that affect outcomes.Every business considering SEO services for their brand and website asks the same (very reasonable) questions: How long does SEO...
Now that you’ve got the basics down, it’s time to step up your strategy. Discover advanced approaches to small business SEO with the experts at Gen3 Marketing.If you think you’ve mastered SEO basics and have a handle on the top small business SEO priorities, you’re...
See how AI and Google SERP changes affect brands in the affiliate and performance PR space. Plus, learn how your brand can stay on top!Search habits are shifting. More shoppers are turning to generative AI instead of Google to research products and explore...
Affiliate isn’t just for direct-to-consumer brands. This guide explains how B2B companies are using the channel to grow smarter—not just faster.Affiliate marketing is a performance-based channel built around relationships between a brand and its affiliates (often...
Learn about “click-to-activate” and “always-on” rewards programs. Find out what they do to amplify and accelerate affiliate program success.When I think about rewards programs, I’m brought back to shopping with my mother in the ‘90s. She had a wallet full of...
Partnership marketing is reshaping how brands scale reach, trust, and revenue. In this guide, we break down why it works, how to leverage it, and how to get it right.Partnership marketing has been a tactic since the rise of the internet and ecommerce in the late...
Affiliate investment is among the strongest ways to grow your business during uncertain times. Learn why the affiliate channel excels during an economic downturn or recession.As the economy contracts and businesses reassess marketing spend, affiliate marketing becomes...