• The Cookie Conundrum

    February 22, 2016

    Should you set a long-term cookie for affiliate tracking? If I had a penny for every advertiser that asked, “Should we reduce our cookie duration?” I would have an awful lot of pennies by now. I love getting this question, as it’s an easy one to answer and it almost never fails. The answer is almost always ...

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  • Philanthropy Event: Return To Mitzvah Circle

    January 28, 2016

    The team at Gen3 Marketing makes its return to Mitzvah Circle for Gen3’s first – though certainly not the last – Philanthropy Event of 2016 Here at Gen3 Marketing, we’re firm believers in supporting our community and people in need, no matter where they are in the world. Our passion for marketing and serving our clients ...

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  • 4 CRO Resolutions for the New Year

    December 30, 2015

    There are some new concepts and techniques surrounding Conversion Rate Optimization today that are being practiced industry wide thanks to technical research and enhanced tool sets. This helps companies achieve more leads/sales, more traffic/sessions and more engagement. Here we will discuss some current tactics that fall within a good CRO strategy.   Mobile First Now that mobile usage has ...

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  • The Value Of Niche Publishers To Your Affiliate Program

    December 11, 2015

    In digital marketing, content is king when it comes to driving traffic and top-line sales. This holds particularly true in Affiliate Marketing, where a recent industry survey cites that 60 percent of marketers plan to increase their spend on content marketing over the coming year. With that renewed focus comes greater opportunities for niche publishers to ...

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  • Affiliate Marketing In A Mobile Commerce World

    October 29, 2015

    How Does Consumers’ Move To Mobile Affect Affiliate Marketing? The use of mobile phones and tablets is a growing trend, changing the way customers shop and interact with brands online. With the number of smartphone users rising in the U.S., it is not surprising that mobile commerce will grow almost three times faster than U.S. eCommerce ...

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  • Philanthropy Event: Mitzvah Circle Foundation

    October 19, 2015

    The Gen3 Team, Giving Back To A Great Local Cause. At Gen3 Marketing, we strongly believe in the importance of giving back, both to the community and to the families and individuals who can benefit from our support. That’s why, just a few weeks ago, a handful of members from the Gen3 team volunteered their time to ...

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  • No Longer Just In-App, but On-Device Search with Apple WWDC Announcement

    June 10, 2015

    Apple’s iOS 9 was unveiled at the 2015 WWDC Event and previewed with an impending impact on the companies iPhone, iPad and iPod Touch software.  The upgrade promises to, “become more intelligent and proactive with powerful search and improved Siri® features” says Apple.  What is intriguing is that the foundation of the upgrade is built on some ...

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  • Emotional Branding is the Only Way

    April 17, 2015

    How brands have changed over the past decades has been driven with the idea that, “You are not selling a product, but rather a feeling”. Customers define themselves by the brands they buy, clothes they wear, items they consume, cars they drive and more.  It’s never the product, but rather that identification that sells. Non-Profits and Charities have ...

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  • Second Screeners Now More Involved with Twitter TV Timelines

    March 13, 2015

    It’s no secret that social media has changed the way we enjoy and interact with our favorite TV programs. Popular events like the Grammys, The Voice and The Blacklist are just a few that catch a buzz from their respective fans on both Facebook and Twitter. While Facebook reports higher numbers of engagement after events have ...

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  • Mobile-Friendly Officially Considered a Ranking Signal

    February 27, 2015

    Two new announcements from Google were posted officially on Thursday (Feb. 26th, 2015) and come as no surprise as the world of mobile and app consumption surpass desktop usage in 2015. As a result of this, the search giant will weigh websites that are “mobile-friendly” greater than those that are not starting April 21st, 2015.  In ...

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