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Actionable Insights

Actionable Insights Newsletter – September 2023 Edition

Actionable Insights Newsletter – September 2023 Edition

We've been busy recording four new 'Actionable Insights' podcast episodes and earning a remarkable eight finalist nominations at this year's Global Performance Marketing Awards.Gen3's state-of-nation Affiliate Marketing industry report expands on strategically...

Episode Six: Educating the C-Suite

Episode Six: Educating the C-Suite

Actionable Insights - September 19, 2023Episode Six: Educating the C-SuiteOverviewIn this episode of Gen3’s Actionable Insights podcast series, Kerry Curran hosts Alexandra Forsch from Awin to explore the world of performance and affiliate marketing strategies aimed...

Episode Five: What CMOs Get Wrong about Affiliate Marketing

Episode Five: What CMOs Get Wrong about Affiliate Marketing

Actionable Insights - September 6, 2023Episode Five: What CMOs Get Wrong about Affiliate MarketingOverviewIn the latest instalment of the Gen3 Actionable Insights podcast series, Paul Tibbett, president of CJ discusses various aspects of affiliate marketing and what...

Episode Four: Credit Cards and Compliance

Episode Four: Credit Cards and Compliance

Actionable Insights - August 24, 2023Episode Four: Credit Cards & ComplianceOverviewTitled "Credit Cards and Compliance," host Kerry Curran speaks with Jason Steele, a renowned financial services writer and founder of CardCon, a conference for credit card...

Actionable Insights Newsletter – August 2023 Edition

Actionable Insights Newsletter – August 2023 Edition

This month, we introduce our pioneering original research paper and brand-new podcast series! Plus, Gen3 news and industry updates. Gen3's Pioneering State-of-Nation Report on the Affiliate Marketing IndustryWe recently launched our industry’s first multi-perspective...

Episode Three: Presenting the Research

Episode Three: Presenting the Research

Actionable Insights - August 16, 2023Episode Three: Presenting the ResearchOverviewThe third instalment of Gen3 Marketing’s Actionable Insights podcast series features Kerry Curran discussing Gen3’s original research paper presented at Affiliate Summit East. The...

Episode Two: Behind the Research

Episode Two: Behind the Research

Actionable Insights - August 1, 2023Episode Two: Behind the ResearchToday we are joined by Linus and Mike from London Research to explore the background of our first to market original research paper exploring the affiliate marketing landscape.TranscriptionKerry...

Episode One: The Evolution of Affiliate

Episode One: The Evolution of Affiliate

Actionable Insights - July 27, 2023Episode One: The Evolution of AffiliateIn the first episode, Kerry uncovers the ‘Evolution of Affiliate’ with special guests Michael McNerney, founder of Martech Record and Adam Weiss, former SVP of the Rakuten Affiliate Network....