Paula’s Choice: A Turnaround Story

224%
increase in traffic (clicks) for content partners
209%
YoY increase in content partner revenue
28%
YoY increase in 7-figure gross affiliate sales
The Challenge
Paula’s Choice Skincare works with a big variety of publishers. With a focus on content publishers and influencers, they see value in working with all types of affiliates. However, Paula’s Choice was facing a rapidly fading affiliate program. Having had a goal of 10% YoY growth, the program was actually pacing down by 2% YoY.
The Gen3 Approach
The team took over management of the program and developed an action-oriented & personalized program strategy for reconnecting with content publishers and influencers. Having refocused the strategy, the agency forged close partnerships & rebuilt tight communications with top-tier content partners.
The Results
- 28% YoY increase in 7-figure gross affiliate sales
- 44% YoY increase in new-to-file customers (goal was 15%)
- 209% YoY increase in content partner revenue
- 224% increase in traffic (clicks) for content partners
- 45% YoY click increase
- 23% increase in active program publishers
More case studies
Streaming Service Cuts Customer Acquisition Cost by 23% With Strategic Affiliate Model Optimization
Streaming service cuts customer acquisition cost by 23% with strategic affiliate model optimization.23%CAC Reduction+10%Trial-to-Paid Conversion Increase+1,500%Subscription GrowthThe ChallengeA US-based streaming service engaged Gen3 to solve a...
How a Luxury Brand Drew +530 New Customers Through Affiliate Marketing Without Discounts
How a luxury brand drew +530 new customers through affiliate marketing without discounts.+530New Customers+620Total Orders3.92ROAS (Return on Ad Spend)The ChallengeA luxury beauty brand challenged Gen3 to prove that affiliate marketing for luxury...
Menswear Brand Cuts Affiliate Costs by 18% While Increasing ROAS by +22% Through Data-Driven Optimization
Menswear brand cuts affiliate costs by 18% while increasing ROAS by +22% through data-driven optimization.+22% ROAS (Return on Ad Spend)18%Commission Cost Reduction+25%Revenue GrowthThe ChallengeA modern menswear brand approached Gen3 Marketing to...