Paula’s Choice: A Turnaround Story
224%
increase in traffic (clicks) for content partners
209%
YoY increase in content partner revenue
28%
YoY increase in 7-figure gross affiliate sales
The Challenge
Paula’s Choice Skincare works with a big variety of publishers. With a focus on content publishers and influencers, they see value in working with all types of affiliates. However, Paula’s Choice was facing a rapidly fading affiliate program. Having had a goal of 10% YoY growth, the program was actually pacing down by 2% YoY.
The Gen3 Approach
The team took over management of the program and developed an action-oriented & personalized program strategy for reconnecting with content publishers and influencers. Having refocused the strategy, the agency forged close partnerships & rebuilt tight communications with top-tier content partners.
The Results
- 28% YoY increase in 7-figure gross affiliate sales
- 44% YoY increase in new-to-file customers (goal was 15%)
- 209% YoY increase in content partner revenue
- 224% increase in traffic (clicks) for content partners
- 45% YoY click increase
- 23% increase in active program publishers
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