Paula's Choice: A Turnaround Story

Challenge

Paula’s Choice Skincare works with a big variety of publishers. With a focus on content publishers and influencers, they see value in working with all types of affiliates. However, Paula’s Choice was facing a rapidly fading affiliate program. Having had a goal of 10% YoY growth, the program was actually pacing down by 2% YoY.

Action

The team took over management of the program and developed an action-oriented & personalized program strategy for reconnecting with content publishers and influencers. Having refocused the strategy, the agency forged close partnerships & rebuilt tight communications with top-tier content partners.

Results

28%

YoY increase in 7-figure gross affiliate sales

44%

YoY increase in new-to-file customers (goal was 15%)

209%

YoY increase in content partner revenue

224%

increase in traffic (clicks) for content partners

45%

YoY click increase

23%

increase in active program publishers

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