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Challenge

Paula’s Choice Skincare works with a big variety of publishers. With a focus on content publishers and influencers, they see value in working with all types of affiliates. However, Paula’s Choice was facing a rapidly fading affiliate program. Having had a goal of 10% YoY growth, the program was actually pacing down by 2% YoY.

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Action

The team took over management of the program and developed an action-oriented & personalized program strategy for reconnecting with content publishers and influencers. Having refocused the strategy, the agency forged close partnerships & rebuilt tight communications with top-tier content partners.

Results

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28%
YoY increase in 7-figure gross affiliate sales
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44%
YoY increase in new-to-file customers (goal was 15%)
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209%
YoY increase in content partner revenue
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224%
increase in traffic (clicks) for content partners
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45%
YoY click increase
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23%
increase in active program publishers

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