How a lightweight travel bag achieved +213% revenue growth with a strategic media outreach campaign.

The Challenge

A brand known for its commitment to sustainable travel accessories and smart design was looking to expand its customer base by increasing visibility for its lightweight travel bag, the Fold-Up Bag, a collapsible travel bag designed for convenience.

While the brand’s hard-shell luggage line had already built a strong presence, the Fold-Up Bag presented an opportunity to introduce new customers to the brand while complementing existing buyers’ purchases.

Early earned media exposure had already begun to surface, with four major press hits featuring the product in leading publications. The challenge was clear: capitalize on the momentum, extend strategic media outreach, and ensure that press attention directly contributed to measurable sales growth.

The Gen3 Approach

The performance PR team at Gen3 Marketing recognized an opportunity to take the existing buzz around the Fold-Up Bag and turn it into a results-driven, performance-based content commerce strategy. By acting quickly and strategically, the team amplified exposure while optimizing affiliate marketing success for revenue growth.

Here’s how Gen3 made it happen:

Targeted Media Outreach

After identifying the first four organic press hits, Gen3’s performance PR team engaged directly with editors and writers from relevant publications to secure additional earned media placements and sustain visibility.

Leveraging Seasonal Promotions

By aligning the campaign with pre-Memorial Day and Memorial Day sales, Gen3 tapped into high-intent shopping periods, driving increased conversions at peak moments.

Strategic Publisher Engagement

The team worked closely with high-impact media partners, offering additional product samples and highlighting the Fold-Up Bag’s early sales success to encourage further editorial coverage.

Maximizing Affiliate & Content Commerce Channels

Gen3 ensured that affiliate partners and top-performing content commerce networks were optimizing for visibility, engagement, and conversion, turning earned media exposure into direct revenue.

The Results

• +213% revenue growth (YoY).
• +122% revenue increase over the campaign period.
• 603 units sold in just three months.
• 887M+ consumers reached through 12 press hits.
• 5x ROAS achieved through organic media outreach.

These results didn’t just drive short-term product sales; they extended the brand’s presence in the travel category, creating sustained visibility and interest from top-tier media outlets.

The campaign’s success also led to new publisher relationships, setting the stage for future editorial features and product spotlights.

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