How Gen3’s targeted approach delivered significant growth and engagement in a competitive beauty market.

The Challenge

Expanding into a competitive retail market demands expertise that only years of proven success can provide. Drawing from a rich history of delivering impactful results, the Gen3 team brought its depth of knowledge and strategic insight to help a leading skincare brand amplify its presence in the Asian market.

The challenge was clear: resonate with the audience’s unique spending habits while increasing brand visibility and driving revenue through carefully tailored campaigns.

The Gen3 Approach

This tailored strategy delivered impressive results, achieving:

• Revenue Growth: A 52.7% year-over-year increase in revenue.
• Increased Engagement: A 10.4% increase in clicks compared to the previous year.
• Higher Sales Volume: A 44.6% increase in orders year-over-year.
• Enhanced Value Per Order: A 5.6% growth in the average order value.

The use of exclusive offers, like BOGO promotions for signature products, and securing consumer-facing media placements were key drivers in achieving these outcomes.

The Results

The year-over-year outcomes that resulted from the Gen3 Marketing team’s approach are nothing short of impressive.

• +52.7% revenue increase
• +10.4% clicks increase
• +44.6% orders increase
• +5.6% average order value (AOV) increase

The successful launch of exclusive offers like BOGO Retinol Youth Renewal Serum and other product-specific offers, in addition to booking key consumer-facing media placements, played a crucial role in achieving these results.

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