How a sustainable footwear brand achieved +572% traffic growth with performance PR.

The Challenge

A sustainable footwear brand needed to generate brand awareness, establish credibility, and drive eco-friendly sneaker sales in a crowded industry landscape. With limited time before launch, the brand required a strategy that would secure high-value media placements and ensure PR coverage converted into sales.

The Gen3 Approach

To achieve measurable results, Gen3 Marketing executed a data-driven performance PR strategy that maximized media exposure, editorial credibility, and sales impact.

Strategic Media Partnerships for Maximum Visibility

• Secured high-authority media placements across top lifestyle, business, and commerce publications to expand brand awareness.
• Targeted high-intent consumers through premium digital PR strategies.

Editorial Product Sampling to Build Trust

• Provided early access to influential journalists and media outlets.
• Achieved 14+ media sample requests, resulting in in-depth, credibility-boosting product reviews.

Exclusive Commerce Event for Direct Consumer Exposure

• Partnered with a high-impact commerce event to put the brand’s eco-friendly sneakers in front of engaged shoppers.
• Secured an exclusive feature that led to direct consumer action.

Performance Optimization for ROI-Driven Results

• Analyzed historical engagement and conversion data to prioritize media partners with proven impact.
• Focused on high-converting channels for measurable revenue growth.

The Results

This multi-faceted performance PR campaign delivered significant business results:

• 96 media placements across top-tier lifestyle and commerce publications.
• 12 high-impact features in a leading commerce publication, driving seasonal sales growth.
• 3K clicks (+572% MoM growth) and 141 orders (+404% MoM growth) in two weeks.
• +177% revenue growth in the first month (MoM growth).
• 398K clicks and 6.7K orders (YTD impact), making media coverage the top-performing digital channel.

By integrating premium media exposure, editorial credibility, and performance marketing insights, the partnership exceeded expectations. The data-backed PR strategy captured consumer attention and translated it into sustainable revenue growth.

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